tag:blogger.com,1999:blog-61513159091142282692024-03-12T20:51:23.605-07:00Crisis Communications ManagementSocial Media as well as traditional Mass Media (news on TV) dedicate at least 20 per cent of their time to broadcast information concerning catastrophes. Why are they so interested? Is there a way to convert social media in Civil Protection Agents? How can they improve crisis communications to foster recovery when a disaster strikes? A blog on crisis communications best practices, emergency information and social media in emergency management. Opinions are my own.Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.comBlogger40125tag:blogger.com,1999:blog-6151315909114228269.post-68281275092232198292015-06-24T09:23:00.001-07:002015-06-24T09:23:52.668-07:00VOST emergency drill reaches 268,735 in TATGranada15<div class="separator" style="clear: both; text-align: center;">
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<b>A big industrial fire was the scenario where <a href="https://twitter.com/LuisSerranoR">@LuisSerranoR</a>, the dircom of <a href="http://www.llorenteycuenca.com/">Llorente y Cuenca</a>, set up an emergency drill with the cooperation of <a href="https://twitter.com/vostSPAIN">@vostSPAIN,</a> including president <a href="https://twitter.com/GalvezRivas">@Galvez Rivas</a>, spokesperson (<a href="https://twitter.com/MariaLuisaMoreo">myself</a>), <a href="https://twitter.com/VOSTeuskadi">@VOSTEuskadi</a> <a href="https://twitter.com/BilbaoJokin">Jokin Zubieta</a> and <a href="https://twitter.com/VOSTcanarias">@VOSTCanarias</a> <a href="https://twitter.com/JaviBlancoF">@JaviBlancoF </a>presidents, as well as other team members and emergency communications specialists.</b></div>
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The drill started during Luis Serrano speech about crisis commons when he announced that a live exercise would be held using Twitter. It started when @GalvezRivas tweeted that a big fire has just started in a solvents factory and 15 fire crews plus 5 ambulances were in its way to the place, even though there was no one hurt.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzc2X6DrlsjAduNSaUxz48IBtitxWo82ECjcEkUn9vHsAkftIFNqdfBHwAM5Dw21mT9p5sbs4_wr-kujp-RU_TNnRKfP5t_DPnH-u1GKLh5moWWs74n3-aysZR9pITMyp5hLCTmeRBGzo/s1600/112+simul.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzc2X6DrlsjAduNSaUxz48IBtitxWo82ECjcEkUn9vHsAkftIFNqdfBHwAM5Dw21mT9p5sbs4_wr-kujp-RU_TNnRKfP5t_DPnH-u1GKLh5moWWs74n3-aysZR9pITMyp5hLCTmeRBGzo/s1600/112+simul.png" /></a></div>
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After the first tweet, seven more Twitter fake profiles worked for about 20 minutes to show how emergency services, VOST team and mass media (a radio station under the name @OndaCerosimulac) deal with an emergency in the social network and do their best to inform the citizens and to stop rumor spreading through the web. </div>
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I was in charge of the mass media profile, <a href="https://twitter.com/ondacerosimulac">@OndaceroSimulac</a>, working from my office in Madrid, while my colleagues where attending the event live in Granada (South of Spain). All of us worked coordinated following the Timeline using the hashtag <a href="https://twitter.com/hashtag/simulacrotat?src=hash">#SimulacroTAT</a> and uploading information and pictures as we usually do when there is a real disaster here in Spain. </div>
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We also were counting on two profiles spreading rumors (<a href="https://twitter.com/Trollsimulacro">@Trollsimulacro</a> - <a href="https://twitter.com/josetes112">@josetes112</a>- and <a href="https://twitter.com/enteradillosimu">@enteradillosimu</a> - <a href="https://twitter.com/ffdezalcaide">@ffdezalcaide</a>). Besides, we also had a person who was asking for his father, <a href="https://twitter.com/familiarsimulac">@familiarsimul </a>- <a href="https://twitter.com/Ant_Varon">@Ant_Varon</a>- whom she has not seen and who finally died due to the incident. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJWrmwbs1-hlIyLnTw-eWE6_yYBEoniD41ySiKjr62rSJxwcw6KcD8tDzPZI_kptjTZS9ip_q24WeK1-TSJXKjFfxGNjd8iFTJpjGumACzqMjAcbAGjSlEOop5dn-7upbKGa5mV9Lyius/s1600/familiar+y+onda+cero.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJWrmwbs1-hlIyLnTw-eWE6_yYBEoniD41ySiKjr62rSJxwcw6KcD8tDzPZI_kptjTZS9ip_q24WeK1-TSJXKjFfxGNjd8iFTJpjGumACzqMjAcbAGjSlEOop5dn-7upbKGa5mV9Lyius/s320/familiar+y+onda+cero.png" width="320" /></a></div>
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<a href="https://twitter.com/112simulacro">@112simulacro</a> (112 is the official emeergency number in Europe) and <a href="https://twitter.com/IndustriaSimul">@industriasimul</a> (<a href="https://twitter.com/JaviBlancoF">@JaviBlancoF</a>, from <a href="https://twitter.com/VOSTcanarias">VOST Canarias</a>) led the communications process from the beginning, updating emergency numbers, facts and figures related to the emergency. So did VOST, who also included a picture with the hazardous substances forming a toxic cloud. The mass media radio station retweed the official sources (@112simulacro and @vostsimul) and asked all the rest updated information</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ_7GOBOhrSqfPJoTF5lAPM2Ch9B_GEWl0Fg4Gi7HEMOTT9yTrNGOSHboVwIF5lVxvITxiZP1S7yL7ofPeV6KxyHsAHRDyNr7JDm0Yj7Do5svCJ9m3QPXEEF5Ac2e9EbqPDWJ0bnY5LgI/s1600/vost+ofrece+ficha+producto.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ_7GOBOhrSqfPJoTF5lAPM2Ch9B_GEWl0Fg4Gi7HEMOTT9yTrNGOSHboVwIF5lVxvITxiZP1S7yL7ofPeV6KxyHsAHRDyNr7JDm0Yj7Do5svCJ9m3QPXEEF5Ac2e9EbqPDWJ0bnY5LgI/s320/vost+ofrece+ficha+producto.png" width="320" /></a></div>
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<a href="https://twitter.com/brigadistasimul">@Brigadistasimul</a> (<a href="https://twitter.com/gemaimorcillo">@gemaimorcillo</a>) and <a href="https://twitter.com/enteradillosimu">@enteradillosimu</a> (<a href="https://twitter.com/ffdezalcaide">@ffdezalcaide</a>) played two controversial roles. The first being a fireman tweeting inconvenient pictures and confronting the emergency service and the second acting as a person who seeks notoriety trying to be a source of information. </div>
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The troll @Trollsimulacro (@josetes112) as expected, cursed all the time and everyone. Obviously, no one talked to him.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwtacrBX0kvurHl4CCu7c8yjdLuxihApR_wM-CEdY3sgmwWhxiKuPHtJKfo0aeqwHgvuE37HMcF_LH5riDy3HkT4EEuM-C8i4VNUaYSJ777eqXfEGmvJtp6AZRPM2sDo65lzZI4kVExrE/s1600/troll+insulta.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="55" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwtacrBX0kvurHl4CCu7c8yjdLuxihApR_wM-CEdY3sgmwWhxiKuPHtJKfo0aeqwHgvuE37HMcF_LH5riDy3HkT4EEuM-C8i4VNUaYSJ777eqXfEGmvJtp6AZRPM2sDo65lzZI4kVExrE/s320/troll+insulta.png" width="320" /></a></div>
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<b>The drill’s impact</b></div>
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If we have a look to <a href="https://www.tweetbinder.com/rs/S9212v5jPDI">Tweet Binder</a>, the drill had 268,735 Potential impacts, 130,358 Potential reach, 85 Contributors, 1,534 Followers per contributor and 2.45 Tweets per contributor.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXlTqMBBFI4zxOg1CH8lN73uIXYlCcWXaKsjTdl2KyqVIjQtbu1NxykAGckmwmBggsK4M6UBnyUBKqL4gVvsJhgVBsV45NJHARvSbeLLUGZbJRMXJ60cT_y5RPWLHF5c_tgElnMwsOwgc/s1600/impacto.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXlTqMBBFI4zxOg1CH8lN73uIXYlCcWXaKsjTdl2KyqVIjQtbu1NxykAGckmwmBggsK4M6UBnyUBKqL4gVvsJhgVBsV45NJHARvSbeLLUGZbJRMXJ60cT_y5RPWLHF5c_tgElnMwsOwgc/s320/impacto.png" width="320" /></a></div>
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The activity peak was as 1.05 pm on June 23rd.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgHC7qRCIylT3CvoJfUqrnxxVNxMtcC2gH7VFh_i5vfBp8aIdRwSufB9YRq2t1veD6GV9wveTds3E5U5lrbclDEIITxJAqlYYeW1Rx5egXw2O8IieqnOFR-QDu3_W3dRrP0lClsN-xLhE/s1600/actividad.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgHC7qRCIylT3CvoJfUqrnxxVNxMtcC2gH7VFh_i5vfBp8aIdRwSufB9YRq2t1veD6GV9wveTds3E5U5lrbclDEIITxJAqlYYeW1Rx5egXw2O8IieqnOFR-QDu3_W3dRrP0lClsN-xLhE/s320/actividad.png" width="320" /></a></div>
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It was my pleasure to participate in the exercise and I feel proud to be a member of VOST, since they play a fundamental role, when a disaster strikes. I also find it very important to practice using a simulated scenario, so we will be ready in case the black swan appears. </div>
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Don’t you agree?</div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-80287237985707957732015-05-11T07:53:00.002-07:002015-06-02T02:52:55.957-07:00Do the journalist need an ethic code?<div class="MsoNormal">
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><b>Disasters and
journalism in the digital age was the topic of the XVII Journalism
Laboratory hosted by The Press Association in Madrid on May 7. I was inviting
as <a href="http://irescate.es/">iRescate</a> director and as <a href="https://twitter.com/vostSPAIN">@vostSPAIN</a> spokesperson to debate with my
colleagues on the issue where some conclusions where reached. You may listen the whole lab <a href="http://www.apmadrid.es/streaming-xvii-laboratorio-de-periodismo-de-la-apm-tragedias-y-periodistas-en-la-era-digital">here</a> (in Spanish)</b><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><a href="https://twitter.com/LuisSerranoR">@LuisSerranoR</a>,
director of the Communication Crisis de <a href="http://www.llorenteycuenca.com/">Llorente y Cuenca</a>, estimated that the communicatinons' scenario "has radically changed" and "Twitter
has become the backbone os mass media". "Social networking will democratize the
conversation," he said.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">I spoke of the whole
new landscape we face with social media since communication is not anymore a one
way process and since the so called citizen journalism is making us dealing
with rumors, also emerging for the lack of reliable sources of information. It
was also my concern the double victimization of those whose faces were broadcast
once and again, especially in the case of women of children, since their
exposure prevents gender’s equality.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXbdGKd3wmx6We4C9RnYS4uyMm25tCFHavFbt98Ix4BctTVDqm1J8yo4BmOStHZ4haDygvoqyKKyBxH5h1ZjoueC_yQwSVDjx24I22fX56xQ-k6S1_F9ZsIP7vOq1CPY_ZLns_q_MPOm0/s1600/Maria+luisa+apm.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="147" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXbdGKd3wmx6We4C9RnYS4uyMm25tCFHavFbt98Ix4BctTVDqm1J8yo4BmOStHZ4haDygvoqyKKyBxH5h1ZjoueC_yQwSVDjx24I22fX56xQ-k6S1_F9ZsIP7vOq1CPY_ZLns_q_MPOm0/s400/Maria+luisa+apm.JPG" width="400" /></a></div>
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<span style="font-size: x-small;"><span style="font-family: Arial, sans-serif; line-height: 115%;">Alipio Gutiérrez, Nemesio Rodríguez, María Luisa Moreo y
Pablo Herráiz. </span></span></div>
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<span style="font-size: x-small;"><span style="font-family: Arial, sans-serif; line-height: 115%;">Fot</span><span style="font-family: Arial, sans-serif; line-height: 115%;">o: Elena Hidalgo / APM</span></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><a href="https://twitter.com/AlipioGutierrez">Alipio Gutiérrez</a>, President
of the National Association of Health (<a href="https://twitter.com/anisalud">ANIS</a>), said that social media are a "huge
opportunity, but also a great danger." Therefore, he asked journalists to
report with "their most ethical commitment and responsibility." He
also urged the authorities to require transparency when conveying information;
otherwise, "you are doing a disservice to democracy".<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><a href="https://twitter.com/pablo_herraiz">Paul Herráiz</a>, crime reporter
from <a href="http://www.elmundo.es/">El Mundo</a> point out the need of "not rushing to make a
scoops on Twitter or Vine since one thing is the need to deliver information
immediately and a different one to write a piece of news in a hurry, whose
consequences are usually a mistake. </span><span style="font-family: Arial, sans-serif; line-height: 115%;">"<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><a href="https://twitter.com/FJBARROSO1973">Javier Barroso</a>, crime
reporter for <a href="http://elpais.com/">El País</a>, pointed out how much journalism has changed
since we have social media. “Before (social media appeared, you worked, to some
extent, with tranquility; today, information is delivered with two or three
paragraphs to check out urgent search engine ". In the "maelstrom of
immediacy," he urged caution and not to publish news before the official
sources confirmed.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><a href="https://twitter.com/carfergue">Carlos FernandezGuerra,</a> journalist and community manager of the National Police,
emphasized the importance of knowing how to distinguish the reliable sources of
information. He also emphasized social
media as an information tool to helps authorities. Finally, he warned of the
need to focus on the victims when talking of a disaster. <o:p></o:p></span></div>
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<span style="line-height: 115%;"><span style="font-size: x-small;">F Javier Barroso, Carlos Fernández Guerra y Luis Serrano.
Photo: Elena Hidalgo / APM</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">From the conclusions
drawn in this Laboratory of Journalism, which was moderated by Nemesio
Rodriguez, deputy secretary and spokesperson for the APM, the following recommendations
were developed to report on tragedies such as the recent rail accident in
Santiago de Compostela, the Ebola crisis, the attacks of "Charlie
Hebdo", the Germanwings aircraft crash and the Nepal earthquake.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">You also have a
Storify <a href="https://storify.com/iRescate/tragedias-y-periodismo-en-la-era-digital-labapm">here</a> (in Spanish)<o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Decalogue Madrid’s Press Association on disaster and
journalism in the digital age.<o:p></o:p></span></b></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">1.- It's essential to
focus attention to the traditional rules of journalism, due to the new
communication scenario produced by the introduction of social networks and new
technologies.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">2.-Mistakes and hoax
comes from the lack of verification, rigor and precision, despite the
requirements of immediacy (related basically to Twitter). Contrasting the
sources of information is an essential requirement. Before the overloading of
information, it is a must to distinguish a reliable source.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">3.- The Prudence
should underlie before the rush inherent to digital media for reporting immediately.
The rumor and speculation in disasters should not become news until confirmed
by official sources<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">4 .- The Journalists
should exercise extreme ethical commitment to reliably distinguish what to say,
when and how. </span><span style="font-family: Arial, sans-serif; line-height: 115%;">We are responsible for what we say.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">5.-The Journalists
must respect the pain and privacy of the victims and their families. We only
should contact them under their previous assent. We should show our empathy
when interviewing them and informing the public about them. We must always bear
in mind that victims are the most affected.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">6.- Striking images
are suitable only in the case they provide an added value to the information.
It is not acceptable to repeatedly broadcast victims' images, taken into
account that after these images there is human beings’ suffering.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">7.- The gender issue
should be taken into consideration when seeking for victims’ images to
illustrate news. Women and children usually appear as victims, while men take a
different role in the aftermath of a disaster. This emphasizes the cliché of
feminine weakness and does no contribute to gender equality. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">8.-In case of
terrorist attack, the journalists should exercise extreme caution and think
twice whether to publish sensitive information on social networks. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">9.-They journalist
should keep in mind that this information can be valuable to terrorists. The
journalist should also avoid turning the terrorist into the protagonist of the
event, since there are victims suffering from their terrorist action. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">10.- Coordination
between PIOs and the press is essential to avoid and clear hoaxes in social
media<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">11.- The authorities
should be demanded maximum transparency when giving information related to
disastera, since the absence of trusted and updated information foster the use
of non-trusted information´ sources.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">12.-The official
Press offices must lead the information process in order to deal with the
uncertainty of the lack of informationabout the tragedy.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">13.-the Media must
report "invisible tragedies", for example, diseases virtually unknown
until they become an epidemic.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">14- There is a need
for a greater self-criticism among journalists. Although websites mistakes can
be corrected, they are likely to harm any citizen during the time they are
published.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">15.-The Journalists
covering tragedies and disasters can suffer emotional "shocks" or
traumas. Therefore, it is necessary that these professional may receive
psychological help in situ and in the aftermath of a disaster, as some other
professional do.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">All this said, do we
need an ethic’s code? What do you think?<span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-34030739383392289912015-03-16T06:57:00.002-07:002015-10-19T05:33:56.449-07:00Vanuatu, NGOs lead relief support though social media<div class="MsoNormal" style="text-align: justify;">
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><b><a href="https://twitter.com/SavetheChildren">Save the children</a>,
<a href="https://twitter.com/Federation">Red Cross</a>, <a href="https://twitter.com/Oxfam">Oxfam</a> and <a href="https://twitter.com/CAREPress">Care,</a> among others, has played a fundamental rol
monitoring information and taking over the pleas for help using social media
after the President of Vanuatu, Baldwin Lonsdale , made an emotional plea for
humanitarian assistance following the widespread devastation caused by category
5 Tropical <a href="http://www.weather.com/storms/typhoon/news/cyclone-pam-vanuatu-south-pacific">Cyclone Pam</a> last weekend.</b><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Care was one of the
organizations who <a href="http://www.care.org/newsroom/press/press-releases/care-prepares-worst-cyclone-pam-lashes-vanuatu">warned</a> people about the danger of Pam becoming a category 5 cyclone on
Friday 13rd, affecting- they thought- to at least 20.000 people and
anticipating what would inevitably come “extremely damaging wind gusts, heavy
rainfall, flash flooding and strong storm surges”.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">All at once, the NGOs
in the area, as well as United Nations, used their twitter accounts to ask for
help and to warn the citizens of the affected area.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Both, Red Cross and <a href="https://twitter.com/RedCrossAU">@RedCrossAu</a> reported utter devastation
and also explained what the organization was doing to face the disaster.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">@NZRedCross also took
part in the relief operation using its twitter account to let the world know
so.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">#Vanuatu and
#CyclonePam, two hashtags for a the Cyclone Pam<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Social media is an
especially important back channel when communications are down, as @RedCrolssAu
and some others said. The good news is that all the information was organised
in two hashtag, so is was not very difficult to follow the updates.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">The bone to me was the
lack of official information in Twitter. The Vanuatu's Govermnet has a Twitter
account since november 2010, but it is dumb since july 2012. Being this the
case it probably would not had been relevant its use, taking into consideration
that it only has 723 followers. Moreover, a disaster is no the best time to
create engagement. As any emergency management knows, you must create a
community before using social media as a channel in emergencies.</span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">What do you think? Would it be relevant to create a
community if you are in area prone to natural disasters?<o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-86635296382653244702014-12-28T02:59:00.000-08:002014-12-28T02:59:13.700-08:00Crisis commons is a dialogue. The Ebola case<div class="MsoNormal">
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<b style="text-align: justify;"><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">2014 is coming to an end and it
will be remember at the Ebola crisis year in Spain due to three cases within
our frontiers. Two of them were priests who had been infected in Liberia
(Miguel Pajares) and Sierra Leone (Manuel García Viejo). They both died in
Carlos III Hospital. The third one was a Health Care Assistant who attended Manuel Garcia and
who, finally, survived the virus, though we don’t know whether it was due to
her own resources or to the treatment she received in hospital. The good news
is that Teresa Romero is alive and that we have some lessons learnt to improve
crisis communications.</span></b></div>
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<b style="text-align: justify;"><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Since I already explained in <a href="http://irescate.es/ebola-comunicacion-de-crisis-una-rueda-de-prensa-fallida/">iRescate</a> what went wrong
and what should had been done, as well as good practices <a href="http://crisiscommunicationsmanagement.blogspot.com.es/2014/11/ebola-crisis-commons-good-practices.html">here</a>, I would like to focus now on the protocols
and the information available in plane Spanish that could have been followed
from the very beginning and were partly applied later on. <span style="font-size: 14pt;"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">To start with, we have the <a href="http://www.paho.org/hq/index.php?option=com_docman&task=doc_view&Itemid=270&gid=28042&lang=es">Plan de Comunicación para posible primer caso de Ébola</a> (Communication Plan for a possible Ebola First Case) </span><span style="font-family: Arial, sans-serif; line-height: 115%;">by the </span><a href="http://www.paho.org/hq/?lang=es" style="font-family: Arial, sans-serif; line-height: 115%;">Organización Panamericana de la Salud</a><span style="font-family: Arial, sans-serif; line-height: 115%;"> (Pan
American Health Organization) and the </span><a href="http://www.who.int/es/" style="font-family: Arial, sans-serif; line-height: 115%;">Organización Mundial de la Salud</a><span style="font-family: Arial, sans-serif; line-height: 115%;"> (WHO).
This document explains clearly why we should inform as soon as possible and
insists on the need to so to stop rumor. The words certainty, transparency and
immediacy are everywhere across the text.</span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">It also advances the evidence that there could be
Ebola cases out of Africa and offers a list of the questions that should be
answered in due time taking into consideration all the information channels
(traditional and new media, sms, webs, emails and so on). <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Moreover, the communication plan dedicates a whole
page to the PIOs, numbering who should say what and when.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWsNBCUyeJ1xD5XFh9r2IdsWola1aRZchtTEA9bGhNeL3_jwwOpDLftiTbwWkWVetwGxWKwRpIs1NYz3jO3By7Q9Ejm4naeFAfubA-yED5uNdClNHeJ95TsqKGNp2Cvv76Gd3e2XAmzOk/s1600/dialogo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWsNBCUyeJ1xD5XFh9r2IdsWola1aRZchtTEA9bGhNeL3_jwwOpDLftiTbwWkWVetwGxWKwRpIs1NYz3jO3By7Q9Ejm4naeFAfubA-yED5uNdClNHeJ95TsqKGNp2Cvv76Gd3e2XAmzOk/s1600/dialogo.jpg" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The social media era: communication
is a two way channel<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">What caught my attention was a single line where it is
said that crisis commons is a dialogue. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The Spanish authorities not only did not deliver
information when expected but neither did they answer to the citizens or
journalist questions in a suitable way until Fernando Simon was named as a
spokesperson.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Why does it seem so difficult to handle crisis
communication when all the recipes are at hand?<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Let’s hope the lessons be learnt for once in case it
is needed.<span style="font-size: 14pt;"><o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-15659367970940474102014-11-06T05:02:00.000-08:002014-12-17T02:43:33.348-08:00Ebola crisis commons: good practices<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;">T</span><span lang="EN-US" style="line-height: 115%;">he Health Care Assistant Teresa
Romero was discharged and officially allowed to leave after a month in hospital,
what she did to visit her mother in the North of Spain. The press conference to
explain how she has recovered from the Ebola virus was quite different from the
previous one, offered by the Government when the Health Care Assistant was
contaminated by the virus. The director of Carlos III hospital congratulated
the whole team for their work, which is always a good way to start. <o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Good practices made their way (after the <a href="http://irescate.es/ebola-comunicacion-de-crisis-una-rueda-de-prensa-fallida/">pressconference</a> on October 7<sup>th</sup>) and I’d like to point them out.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">An expert in health alerts,
spokesperson<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">The first achievement to me was the nomination of a technical
spokesperson. Fernando Simón has proved
to be a sensible man capable of offering credible, accurate and timely information. His
reputation as a technical expert is out of doubt and this was exactly what was
needed to stop rumor spawning rapidly. Simón already dealt with the
Influenza A crisis in 2009-2010 and is an expert in health alerts, not a politician. So, his
credibility is immaculate and his good disposition to attend the media anytime in plain and clear language has
made of him the best possible spokesperson.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 21.4666652679443px;">(Though there was some other technical spokesperson, like Fernando <a href="http://www.abc.es/sociedad/20141014/abci-ebola-rodriguez-artalejo-201410141044.html">Rodríguez Artalejo</a>, Simón is nowadays the <span style="color: #171700;"><span style="background-color: white;">most popular.)</span></span></span></span></div>
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<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjutz8_4oh5lRCk1h13VuZAC_AzssJ_Nt-A55k0fdotE1t2GFqF8G_9qwgmw1ImgBMeqnORyfNLStIVLvLpDw1pCsQ-xsiW-u3ToLm7Autghxc8sZpef9pee3hVgFU4iSzqtO4CvsQd_iY/s1600/fernando+simon.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjutz8_4oh5lRCk1h13VuZAC_AzssJ_Nt-A55k0fdotE1t2GFqF8G_9qwgmw1ImgBMeqnORyfNLStIVLvLpDw1pCsQ-xsiW-u3ToLm7Autghxc8sZpef9pee3hVgFU4iSzqtO4CvsQd_iY/s1600/fernando+simon.jpg" height="213" width="400" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Fernando Simón, Spokesman of the special committee for the ebola virus management</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">A single message<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Once you have a single spokesperson it is much easier
to have a single message. The media know who to ask and that what he says is
the official version, so there is no need to search information somewhere else.
This fact, besides what I explained above, leaves rumor out of place. When the
information is timely, accurate and credible there is no place for rumor.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 21.4666652679443px;">The same applies to citizens, who are also eager for information and have a right to know.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">@Info_Ebola_Es, a Twitter official account to pull information <o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://twitter.com/Info_Ebola_Es">@Info_Ebola_Es</a> Twitter account is, to me, the best tool to stop rumor spreading through social media. If you want to stop rumor
going viral in Twitter, use Twitter. The official account, set on October 14<sup>th</sup>
(and already verified by Twitter) is an official place where it is possible not
only to find last minute information but also resources, videos, links, FAQ,
recommendations and all the information related to the Ebola virus inside and
outside Spain.<o:p></o:p></span></span></div>
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<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA-evzS4kM0ZbGJGGEtfcLkTKxbhT4KJYjzkwEmHuxOZkvXkwCR9eEo8-4zT3Je975ACLSFjLFyvfkJ3zsgG_sgEJGujvc-5OJwPN_kZwnLE9kuZG0-OCzPAQzsEhCCxzA3SOuh6-Dj9w/s1600/info+ebola.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiA-evzS4kM0ZbGJGGEtfcLkTKxbhT4KJYjzkwEmHuxOZkvXkwCR9eEo8-4zT3Je975ACLSFjLFyvfkJ3zsgG_sgEJGujvc-5OJwPN_kZwnLE9kuZG0-OCzPAQzsEhCCxzA3SOuh6-Dj9w/s1600/info+ebola.png" height="187" width="320" /></span></a></div>
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<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Again, official, credible, accurate and trusted
information. A one stop shop that makes unnecessary to go somewhere else to
search information. If we admit that you must feed the information beast
regularly, nothing better than a good big store where everything is at hand.<o:p></o:p></span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US" style="line-height: 115%;"><br /></span>
</span><br />
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">What is more, @Info_Ebola_Es is a place where the
citizens can address the experts directly, ask their questions, have them
answered and pull information. Let's not forget that Twitter is a two way
channel. Unilateral information of traditional media is not enough (though it
is relevant) in this new communications’ era, where nothing is more important
for citizens than being capable of getting in touch directly with the source of
information. </span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">Again, if I get what I want (certainty), It would not be necessary
to go and search somewhere else.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">To sum up, we have moved from improvisation to a 360
degree strategy, and the results are what is expected during a crisis.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span></div>
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">
</span><br />
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">Any more good practices I may miss?<span style="font-size: small;"><o:p></o:p></span></span></div>
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<br /></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-20166972457203304492014-10-06T01:10:00.000-07:002014-11-04T04:45:12.236-08:00MIT Laboratory for Social Machines, a bet to avoid a mayor emergency in Twitter<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">The MIT Media Lab announced the creation of the Laboratory for Social Machines (LSM), whose main goal would be the creation of programs aimed to develop collaborative technologies to tackle complex social problems, as you can read <a href="http://newsoffice.mit.edu/2014/twitter-funds-mit-media-lab-program-1001">here</a>. This would be great news for the emergency management world as long as Twitter itself developes new technologies capable of detecting a big streaming growing up in Twitter. Once we have this problem solve, it would turn into the best tool for PIOs to control rumors when a disaster strikes. If we admit that Twitter is the biggest web of reporters existing ever (with all their <a href="http://crisiscommunicationsmanagement.blogspot.com.es/2014/10/citizen-journalism.html">drawbacks</a>) and that it offers a synchronized experience, as <a href="https://twitter.com/dkroy">@dkroy</a> explained in #TATGranada2014, there is an urgent need to put an order in this huge stream of information. We’ll try to explain in this post (co written with @LuisSerranoR) why and how this new tool may help.</span></b></div>
<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">It is true that there are some ways to monitor conversation in social media (we are talking about Twitter basically here) when a disaster strikes. We can add a column either in Hoosuite or Tweecked with a Hashtag (ie: #Sandy, #yycflood) and this helps to monitor the conversation. I always tell my students that a tweet without a Hashtag is like going to a Big Store without a directory indicating you where the goods are. If you want to buy shoes you go to the shoe section- not to the bakery. So if you want to follow the news of a Hurricane your follow the HT with its name.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBxZe7sy6YhN32QcZ25xK4gbL_sHh4N7l_cKGnGxaQUb_c-WXUJtJOrs5db8Nz253LkxlX6prFwgjFCjSPXemJEsUlF1cU6f170cJGExwHJxokmWESuLRcMzBg024g1rtljT6p918iGaI/s1600/no+te+fies+de+las+redes.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBxZe7sy6YhN32QcZ25xK4gbL_sHh4N7l_cKGnGxaQUb_c-WXUJtJOrs5db8Nz253LkxlX6prFwgjFCjSPXemJEsUlF1cU6f170cJGExwHJxokmWESuLRcMzBg024g1rtljT6p918iGaI/s1600/no+te+fies+de+las+redes.png" height="219" width="320" /></span></a></div>
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<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">We could also follow the official source of information (usually the Government, local authority, and so on) or a list of influencers and people we trust as a reliable source of information, but still, we cannot stop rumors because we lack relevant information: where and when (the exact time) the tweet was posted being the more important. Moreover, we need to detect the rumor going viral from the very beginning.</span></div>
<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">Time is relevant to stop rumors going viral</span></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">The thing is we don’t have any app capable of detecting a huge stream of (false- not trusted) information expanding at an incredible speed. By the time we detect a rumor in social media, it would have been retweed thousands of times; it would have become viral and would have caused undesirable effects. We would be lucky if we can still control the situation if a big disaster strikes, considering the speed of Twitter. Just remember the 6.000 tweet per second in the aftermath of Japan’s earthquake .That's why Twitter would the one to offer the Technological solution.</span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk7Z3G52ZIQLzCI0_6IBFYfYntgFFp_-RcCjPtFaluxNZtEv0r4_udRD5OVD1SxJg7SxsaiEOxxAMab8g76PFroyo3GQmREwS28sCTxca7SCAVUrg2kEpmszMk3cXDErv1pwRfjXLCOd8/s1600/El-Rumor.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk7Z3G52ZIQLzCI0_6IBFYfYntgFFp_-RcCjPtFaluxNZtEv0r4_udRD5OVD1SxJg7SxsaiEOxxAMab8g76PFroyo3GQmREwS28sCTxca7SCAVUrg2kEpmszMk3cXDErv1pwRfjXLCOd8/s1600/El-Rumor.jpg" height="144" width="320" /></span></a></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">Using a HT helps, but it is no enough to stop rumors</span></b></div>
<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">What I describe above is a way to follow only the information of a topic and spare the rest. But, as explained, besides detecting the rumor stream there are some other issues to solve: where and when a tweet was posted (most tweets are not geolocated); whether the information delivered is updated, relevant, and trustful and who is the source of information (when this is not indicated). Our main problem remains. We need a lot of hands (VOST teams) to stop rumor spreading through social media.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFs2d9qsV6Hmp1hfE74u-AoozmcBs6fXqYPHAR7ECoFug6M-Amdlqa1h8Z7PgIvivx-25XwZEOCw5S342jXU0QHdCGMopYyO_HmbHTEHbsnLBdBrVOtqjmgsRAtTnzb9CViU16e5QHeFk/s1600/VOSTEsquema.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFs2d9qsV6Hmp1hfE74u-AoozmcBs6fXqYPHAR7ECoFug6M-Amdlqa1h8Z7PgIvivx-25XwZEOCw5S342jXU0QHdCGMopYyO_HmbHTEHbsnLBdBrVOtqjmgsRAtTnzb9CViU16e5QHeFk/s1600/VOSTEsquema.png" height="258" width="320" /></span></a></div>
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<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">As @LuisSerranoL says, one day we will face a mayor disaster amd rumors will be so big that we will not be capable of controlling them. Unless we find a way to <i>really </i>scrutinize social media and get the information delivered in a manner we can decide what is worth and what is rubbish at the speed needed to stop a mayor disaster. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">500 million tweets per day and 241 million users deserve a solution to the Twitter conundrum, especially when we are talking of saving their lives, properties and the enviorenment. It is on Twitter's hands to provide a tool that helps emergency managers making civil protection to save lives using social media.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">If Twitter succeeds in creating this rumor detector, the microblogging site would move from being just a mass media to effectively save lives in emergencies. This step would be the base above which Public Administration and VOST teams all over the world would build a holistic strategy to stop rumors.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="Cuerpo" style="border: none; mso-border-shadow: yes; mso-padding-alt: 31.0pt 31.0pt 5.0pt 31.0pt;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: small;">As </span></span></span><span style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">@dkroy<b> </b>heard </span></span><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"> at </span><span style="font-family: Arial, Helvetica, sans-serif;">#TATGranada14 from @LuisSerranoR speech: “100 firefighters cannot stop a
tsunami without the help of they who control the web”. The Laboratory for
Social Machines is undoubtedly a huge step to fulfill this goal.</span></div>
<div class="Cuerpo" style="border: none; mso-border-shadow: yes; mso-padding-alt: 31.0pt 31.0pt 5.0pt 31.0pt;">
<span lang="EN-US" style="font-size: 14.0pt;"><o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-80353238475598166522014-10-01T03:19:00.000-07:002014-10-01T03:25:40.279-07:00Citizen journalism?<div class="MsoNormal" style="text-align: justify;">
<br /></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Social media have come to stay and they have changed
completely the landscape when a disaster strikes. We all know wonderful examples of citizens
being rescued thanks to social media geolocated post (as in <a href="http://www.theglobeandmail.com/news/world/after-turkeys-quake-social-media-saves-lives-and-airs-public-tension/article559616/">Turkey</a>) as well as
the possibility to add information that can help emergency services to get a
better picture of what’s going on thanks to these post in social media by
anonymous people. Social media saves lives and this is out of discussion nowadays.
What I like to discuss today is the name we call that activity consisting,
basically, on anyone armed with a smartphone (tablet, computer, etc) sharing
text, pictures or video through social media. To have a better idea of the
concept, you can see <a href="https://twitter.com/aboutjournalism">Tony Rogers</a> <a href="http://journalism.about.com/od/citizenjournalism/a/whatiscitizen.htm">post</a>, whose content I
basically agree.<o:p></o:p></span></b></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">I’ve been thinking
for quite a time in the term citizen journalism and I came to the conclusion
that we really should find a better name for this activity. It sounds to me
that we all see the advantages when the story has a happy ending. Let me just
remind you that we live in the era of co-creation, and thanks to social
media, we have a great opportunity to be part of the story rather than to be told
what the commercial brands used to sell.
<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">The message is not
unilateral anymore, and that is good. Thanks to this co-creation process the
way we watch TV or go a show live is a completely different experience and this
is great for many reasons. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">I believe that we a</span><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">ll
could agree till here. But what happen when we are talking of an emergency and
there are people sharing pictures though social media saying things like a
person has died during the explosion or blood is needed at some point and this
information is not true? Who is responsible of these rumors being spread
through social media? Obviously, they who share the information. But it is when
this occurs when we all start thinking whether this is journalism or it is
something else.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH0Is2Xham5lL3JOyMoeaOIVOQSR9WoMSr9kSVKCk7JbOoko0NbeALd56JXOMgp0tuBl2mxtV4G8HsTWdVxSGPQ-kjLMNQyYfJLjVK8Je62Lkq4CNlQ-Gx97tDjaoLAULx_vwIu3jWYf0/s1600/explosi%C3%B3n.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH0Is2Xham5lL3JOyMoeaOIVOQSR9WoMSr9kSVKCk7JbOoko0NbeALd56JXOMgp0tuBl2mxtV4G8HsTWdVxSGPQ-kjLMNQyYfJLjVK8Je62Lkq4CNlQ-Gx97tDjaoLAULx_vwIu3jWYf0/s1600/explosi%C3%B3n.png" height="320" width="309" /></a></div>
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<span style="font-family: Arial, sans-serif; font-size: 16px; line-height: 18.399999618530273px;">In the picture above, someboy called <a href="https://twitter.com/ineslr73">@ineslr73</a> shares a picture of a building in Madrid where an explosion has taken place and says: "It seems that there are dead people".</span></div>
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<span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;"><br /></span></div>
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<span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">She argues with Madrid 112 Press Manager, <a href="https://twitter.com/LuisSerranoR">@LuisSerranoR</a>, who asks her not to spread rumor nor to create social alarm. In a more than casual tone ( to me an offensive one) she offers to delete the picture.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MwMgxYVQNG8OjMNZIS8vNWfcCo9hyvf-JzdcvUfLVEw7Fzg_ZdoN8dYjOG2VZ4QKgaeJyauljfU0GnDac_bAbEB6uWP1c-L6_SXWkebMIIUlw3qgviKtroBhv_EpSMEL-tw31oHehPs/s1600/crear+alarma.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MwMgxYVQNG8OjMNZIS8vNWfcCo9hyvf-JzdcvUfLVEw7Fzg_ZdoN8dYjOG2VZ4QKgaeJyauljfU0GnDac_bAbEB6uWP1c-L6_SXWkebMIIUlw3qgviKtroBhv_EpSMEL-tw31oHehPs/s1600/crear+alarma.png" height="210" width="320" /></a></div>
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<span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;">She explained then that it has been her sister who lives near the building and who has taken the picture.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaaN_giuK1AaCJAFXk5qF5VGPGugainIYF4bk2swIl2XkHHdnhGRecTgfPRWY5iAwmuy76vpTZlGNiBJIVe1YdVv2w_XrifnMCEYPAVRf-jsIyD7LL2NScn0il_3t3x4W9MfUvSjNa-pw/s1600/no+s%C3%A9+si+ha+habido+fallecidos.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaaN_giuK1AaCJAFXk5qF5VGPGugainIYF4bk2swIl2XkHHdnhGRecTgfPRWY5iAwmuy76vpTZlGNiBJIVe1YdVv2w_XrifnMCEYPAVRf-jsIyD7LL2NScn0il_3t3x4W9MfUvSjNa-pw/s1600/no+s%C3%A9+si+ha+habido+fallecidos.png" height="201" width="320" /></a></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">This is a citizen
armed with a smartphone sharing a picture from a non trusted source of
information and creating social alarm. It is clear to me that she has not even
thought for a second of those people who live in the building neither on their
families. Would you call that (citizen) journalism?</span></div>
</div>
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</span>
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<span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Shoemakers make shoes, journalists do journalism</span></b></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">I am not saying, by
any means, that ordinary citizens shouldn’t use social media when an emergency
strikes, nor that what they share is worthless. I like to make it clear that
social media are good value in these cases as I have always written in this
blog. To put but one example, VOST teams work very well in emergencies and
many of its members are not journalist.
The difference here is that they use official sources. As we (the
journalists) do, they corroborate the source of the information, something that,
generally speaking, is not an issue for the ordinary citizens, as shows the example above. Let’s say that people, and to some extend (see below) the media, rush to share information without thinking twice.<o:p></o:p></span></div>
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<br /></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Besides, it is good
when citizens use social media during a disaster because it helps the
authorities and firsts responders to make civil protection. At the same time,
the citizens are empowered by being capable to access the information they need to
protect themselves through social media. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Is journalism at a loose end? Where is the journalism
reputation?<o:p></o:p></span></b></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">It caught my
attention the undeniable fact that some journalists and media seem to have
forgotten how to do our job. Since social media started it seems to me that the
old uses of corroborating the source of information and the rest of good
practices what we learned at College and working in traditional media are old
fashioned. Why is that? We know why: due to the urgent need to be the first
source of information, competing in Twitter, what anyone armed with a smartphone
(journalist or not, including the- to me misnamed- citizen journalism)<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">You can see examples
of what I mean <a href="http://crisiscommunicationsmanagement.blogspot.com.es/2014/03/lesson-learnt-from-gran-canaria-false.html">here</a> and in the picture below.</span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh63UnESsvCw08lyAH9KP4OLIyJHU4ylr9ztg8i92TnfzmbA6eGdKIbbofj5CpgcFuysQ1lgrpYxIXB9wcgEvavYLn_cGyPLri-GLqY_7iz92B-baOLql4tIyE6w5HZSY-8WHiTyIpQbpM/s1600/hugo+chavez.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh63UnESsvCw08lyAH9KP4OLIyJHU4ylr9ztg8i92TnfzmbA6eGdKIbbofj5CpgcFuysQ1lgrpYxIXB9wcgEvavYLn_cGyPLri-GLqY_7iz92B-baOLql4tIyE6w5HZSY-8WHiTyIpQbpM/s1600/hugo+chavez.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The picture of the former president of Venezuela<br />
Hugo Chavez is a fake</td></tr>
</tbody></table>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"> </span><span style="font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;"> </span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">When the first newspaper
in Spain has reached the point to publish a false picture of former President Hugo
Chavez there is little more to say… not to remember the great amount of false
pictures uploaded to social media of <a href="http://abcnews.go.com/blogs/headlines/2012/10/hurricane-sandy-brings-humor-fake-pictures-first-glimpses/">hurricane Sandy</a>.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">The misnamed revolutionary tax versus (the misnamed?) citizen
journalism<o:p></o:p></span></b></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">During Franco
dictatorship , after the Spanish Civil War, many of you would remember that
here in Spain we have a huge problem in the North of Spain (Basque Country), with
a terrorist band called ETA. They used to blackmail the businessmen who have
their industries in the Basque Country and that blackmailing was called “The
revolutionary task”. In the 90’s I used
to work for a Radio Station in Madrid and we (the journalist) started to called
that the “misnamed revolutionary tax”. For one simple reason: that was not a tax.
<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
<br />
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">From my point of
view, citizen journalism is not journalism. Journalism is what journalists practice.
What the citizen share, using their right to express themselves using social media,
is something else. Besides the terminology issue, if we are talking about
emergencies, “you do need to watch what people post”, as Steve Outing explains
so well in t<a href="http://www.poynter.org/uncategorized/69328/the-11-layers-of-citizen-journalism/">his</a> interesting article.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">What do you think?</span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-82245262398261495132014-07-23T03:44:00.003-07:002014-07-29T02:52:43.046-07:00Can we avoid Tweets expiring in emergencies?<div class="MsoListParagraphCxSpFirst">
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><b>Yesterday night I was reading <a href="https://twitter.com/LuisSerranoR">@LuisSerranoR</a> <a href="http://informaciondeemergencias.blogspot.com.es/2014/07/los-tweets-caducan-en-emergencias.html">post</a> explaining why and how tweets expire in
emergencies and whether it would be possible to find a solution. I completely
agree with him in his approach. Nonetheless, I’d like to add one more step in the
possible solution. That is: if only Twitter can make it possible to counter
criticism efficiently, let’s ask them to make an app to solve the problem.</b><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">As
@LuisSerranoR explains so well, we have a problem (in emergencies) when people
collapse the timeline with old information regarding, for instance, the need for
blood donation. If that happens, roads might be collapsed and hospital
overwhelmed, so they won’t be capable of attending injured patients who really
need their help.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><b>Detecting
rumors in Twitter</b><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The
first step to detecting that something is going on (whether they are good/bad
news or rumors) is a peak in the number of messages coming for a source or
being retweeted. Let’s offer an example. I realized that King Juan Carlos of
Spain resigned the throne because my iPhone screen informed me that several of
my contacts had retweeted @CasaReal. So I had a look and discovered the big
scoop going on. Since the source was
official and verified, the information was correct.<span style="font-size: medium;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE8EO1esEeeuta2hIt-kChoFZzSIoKEqwAVakofP260AUKtKC3pxipUzckucQ0712kItIBQ_NClHYDaxaubSkHHxdGCI79xMso4oYCoJK_coHrEsDHDRuE2PNIL-1WCldeV4WNLnPaDAA/s1600/rey-abdica_0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE8EO1esEeeuta2hIt-kChoFZzSIoKEqwAVakofP260AUKtKC3pxipUzckucQ0712kItIBQ_NClHYDaxaubSkHHxdGCI79xMso4oYCoJK_coHrEsDHDRuE2PNIL-1WCldeV4WNLnPaDAA/s1600/rey-abdica_0.jpg" height="180" width="320" /></a></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">What
happens when we follow non official accounts and make RT without checking the
time when the info was pushed?<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">As I
already said, old information spreads, with the consequences already known.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Why
do we spread that info without checking? There are many reasons. Being lack of
expertise the first and most obvious of all, good will is another. We want to
be helpful, so if we read in Twitter that blood donation is needed most people would retweet straight away, without thinking whether blood <i>was </i>needed some hours ago, but it is
not anymore, as @LuisSerranoR says.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The
added problem is that people are not as fast as they were before when it is
time to retweet that blood is no needed any more. That’s because the previous
action make us feel better people, while the second does not seem to be as
important issue as the previous one. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: Arial, sans-serif;"><span style="line-height: 21.466665267944336px;">The same would apply to pictures. We only have to see what happens with <a href="http://mashable.com/2012/10/29/fake-hurricane-sandy-photos/">false pictures during Sandy Hurricane.</a></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: Arial, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpNAyv9yjPw5YxkpUDL4pG1edgSfd9BQ8NBPwHvuz2qSwVUqKfNCTAKTf-UdTUzxUZ1YSIxN6QcgqI9Gp62rrwn6MBGFkC9zkocDIS_Gzt0DQOBTTeqCAkBXIN0Z4YZs-tuJnHzwHX9TE/s1600/sandy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpNAyv9yjPw5YxkpUDL4pG1edgSfd9BQ8NBPwHvuz2qSwVUqKfNCTAKTf-UdTUzxUZ1YSIxN6QcgqI9Gp62rrwn6MBGFkC9zkocDIS_Gzt0DQOBTTeqCAkBXIN0Z4YZs-tuJnHzwHX9TE/s1600/sandy.jpg" height="179" width="320" /></a></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span style="font-family: Arial, sans-serif;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><b>VOST teams are not enough</b></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Neither
VOST teams nor influencers are capable, by themselves, to stop this tsunami of
information; no matter how hard we work or how many we are (we are quite a few
here in Spain). <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">If
we agree that <a href="http://crisiscommunicationsmanagement.blogspot.com.es/2014/01/why-emergency-should-be-twitted.html">the emergency should be twitted</a>, only Twitter, detecting in due time the peak
of information, would be capable of stopping this process by making a tool (an app?) which analyzes this phenomenon and acts as a content curator.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Let’s
hope it will be develop before a really huge catastrophe strikes.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<br />
<div class="MsoListParagraphCxSpLast" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Any
thoughts?<span style="font-size: medium;"><o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-80775887392429914412014-06-17T04:02:00.001-07:002014-07-28T01:23:06.132-07:00Want to handle crisis communications? Use Social Media and VOST<div class="MsoListParagraphCxSpFirst" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Summer
is here and forest fires have already started in Spain. It is a season when
rumors spread through social media even more than during the rest of the years
due to the lack of news. If during an accident like the <a href="http://crisiscommunicationsmanagement.blogspot.com.es/2013/11/santiago-derailments-train-which-code.html">Santiago's derailmenttrain</a> (or any crisis of this magnitude) is important to monitor and control
social media, we cannot afford putting at risk citizens now that we have ever
more population because of the holiday season.
<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">So,
If you are the authority, you’d better follow some advice:<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Create
the HT and push informacion as soon as possible</b><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">It
is the best way to monitor and control rumors from the beginning. If you lead
the crisis communications process pushing information from the very beginning of the
crisis with a hashtag, it will be much easier to follow the conversation and
avoid rumors.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">If
you have not been fast enough and citizens are using other HT use it. In case
of forest fire there is a convention here in Spain, so it is simple. We use #IF
(meaning forest fire), plus the name of the locality. #IIFF if you are talking
about forest fires in general (how to prevent, advice, and so on).<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-4QUujn8la_bFLom5T6CDmj8uS5nxCDpMwENBPQIpcsz4DgwNZ7gsQyAlfGXGTQj742Q2_Xs_vIJY8jYGLjhWjfN1nMhf_qkFUjD8KgDbM47L7MxwRoRMUMya2m1qzGj1iBUJGy612kM/s1600/%23if.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-4QUujn8la_bFLom5T6CDmj8uS5nxCDpMwENBPQIpcsz4DgwNZ7gsQyAlfGXGTQj742Q2_Xs_vIJY8jYGLjhWjfN1nMhf_qkFUjD8KgDbM47L7MxwRoRMUMya2m1qzGj1iBUJGy612kM/s1600/%23if.png" height="137" width="400" /></a></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span><br />
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Monitor social media</b><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Monitoring
social has never been that simple by using apps, like Hoosuite, Tweetdeck and
many others. We are plenty of tools and it is quite sensible to use some of
them to save time and organize information, so we know what it is being said
about the crisis.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Don’t
forget traditional media</b><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Social
Media are just one more tool in the toolbox. It is extremely important
countering criticism here because of their virality. But traditional media can
help us with stopping false information if we ask them to do so. The civil
protection chain includes TV, radio, on line newspapers, communication agencies
and any other means to transmit the right information so long as the citizens
follow them.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">Use
Whatsapp, direct messages in Twitter, or a traditional phone call to contact
them. <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Work with VOST
teams</b><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">The
VOST teams are also an essential part of the civil protection chain nowadays.
There is no one single Emergency Communications Centre in the world capable of
controlling social media if a really big catastrophe strikes, neither in Spain
nor anywhere in the world. <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">So,
count on them. VOST teams in Spain work wonderfully. We have the “Dad” account
<a href="https://twitter.com/vostSPAIN">@vostSPAIN</a> plus one account for every territory
(17) and 2 more for Ceuta and Melilla. <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglBvCkg03wtLEtbOfsrQLarow_4sEUrW3Z1SiyT0SjMs_otYveF7pzVvn0wc-b-NxAMDFtwAdkaTzMw-BHJTNYPooOCIm45cEmMsxEmvebtBIVpcRXKiDE2qJx1mySs1BQR0ba4HlGicU/s1600/equipos+vost+espa%C3%B1a.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglBvCkg03wtLEtbOfsrQLarow_4sEUrW3Z1SiyT0SjMs_otYveF7pzVvn0wc-b-NxAMDFtwAdkaTzMw-BHJTNYPooOCIm45cEmMsxEmvebtBIVpcRXKiDE2qJx1mySs1BQR0ba4HlGicU/s1600/equipos+vost+espa%C3%B1a.jpg" /></a></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">They
formed a very well-coordinated team. Working together with influential people
we are fast enough (from the time being) to stop rumor spreading through the
web. A WhatsApp group containing influential will be of great help, as it is
here is Spain.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;"><b>Don’t
talk to trolls, unless it is necessary</b><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<span lang="EN-US" style="line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">A
troll is a person who usually insults your and wants your attention because of
notoriety. If you answer them you will act as an amplifier. If the troll is
putting neither lives nor properties in danger ignore them. Moreover it they
are people with practically no followers and no one pays attention to what they
say. Don’t give them a thought, if they don’t interfere with the command and
control operation to solve the crisis.</span><span style="font-family: Arial, sans-serif; font-size: medium;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<br />
<div class="MsoListParagraphCxSpLast">
<br /></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-36547781771988390652014-05-14T00:59:00.004-07:002014-05-16T01:09:38.615-07:00Madrid, teaching emergencies' first step<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; line-height: 115%;"><b>The community of
Madrid will be the first territory in Spain where primary education students’
will be able to acquire knowledge in Civil Protection, Emergency, First Aid and
Road Safety Education. Two years after @LuisserranoR uploaded a tweet pleading
for these contents to be included in compulsory education; Madrid will include
these topics in primary education next course (2014-2015)</b>.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, sans-serif; font-size: 14pt; line-height: 115%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6qsbDegEjolwM5-IZgNYCk-yGu9yTnUwfy5T5DKvZcqLAf9Lf3gT3OngUUaRlkZCbnao6bmsf7fUW5BJsORzVfLNwUfiQdeznJg9LXEL54MPiNYIWII98GjkYD3yMFCwnLeolYZYhUUA/s1600/RCP+Alcorc%C3%B3n.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6qsbDegEjolwM5-IZgNYCk-yGu9yTnUwfy5T5DKvZcqLAf9Lf3gT3OngUUaRlkZCbnao6bmsf7fUW5BJsORzVfLNwUfiQdeznJg9LXEL54MPiNYIWII98GjkYD3yMFCwnLeolYZYhUUA/s1600/RCP+Alcorc%C3%B3n.JPG" height="240" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">It is a first step
and we (those who participate in <a href="http://edcivemerg.com/english-version-of-manifesto/">Edcivemerg</a>) are proud and grateful to all who
have supported the idea from the beginning: authorities, first responders, scientific
societies, journalists and individuals.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Among them today I
want to thank you Alcorcon’s, Mayor David Perez , who lend us the city as a testing
bench, so all primary students age 12 have already been trained. My gratitude
is also for the Community of Madrid, the first who will take into consideration
all our objetives. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The topics will be in different subjects<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">It happens to me that
almost every time a journalist interviews me asking for the question she or he
thinks that we are talking of a new subject. So I have to explain them that
what we have are several topics distributed in several subjects.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">So, contents related
to First Aid will be included in Science, as they are in other European countries.
They also are in Civic Education as well in Physical Education. In this last
case, linked to to sports-related injuries.<span style="font-size: medium;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2HRJH-ZIdOv1bIVikmEzDPo_ueC9xrALlyUJZoZCtcA8vo0ybLJAh4fki1492ALGvlmHOIz0LZRTaKGGMznYJqV80uTcKHLDEoKYTV0BquIQFVcTuQOm1T8a3H6BRMmYUxA4GrJBHnR0/s1600/Educaci%C3%B3n+Vial+Alcorc%C3%B3n.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2HRJH-ZIdOv1bIVikmEzDPo_ueC9xrALlyUJZoZCtcA8vo0ybLJAh4fki1492ALGvlmHOIz0LZRTaKGGMznYJqV80uTcKHLDEoKYTV0BquIQFVcTuQOm1T8a3H6BRMmYUxA4GrJBHnR0/s1600/Educaci%C3%B3n+Vial+Alcorc%C3%B3n.JPG" height="240" width="320" /></a></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The Road Safety
Education files are gathered in Social Sciences. Their main goal is to acquire
knowledge to help consolidate and correct road behavior habits. Among the
learning standards are getting to know the meaning of</span><span lang="EN-US"> </span><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">traffic
signs; and recognizing the importance of following the rules, both as a
pedestrian and as a driver.<span style="font-size: medium;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF-hcdme-Y8pugkfm0CXTIDfz1lydsjGXkVla-bVVyN5rgJk_pM-dIlQ9QMoCWOMT02iSx_txNu5yGzKcEQ3rheJjtfdwPRPyGsomAqM1f1hm4Io1-Gw1GdaR8SqvV464YwHhKu1UMhQc/s1600/ni%C3%B1a+apagando+sart%C3%A9n.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhF-hcdme-Y8pugkfm0CXTIDfz1lydsjGXkVla-bVVyN5rgJk_pM-dIlQ9QMoCWOMT02iSx_txNu5yGzKcEQ3rheJjtfdwPRPyGsomAqM1f1hm4Io1-Gw1GdaR8SqvV464YwHhKu1UMhQc/s1600/ni%C3%B1a+apagando+sart%C3%A9n.JPG" height="240" width="320" /></a></div>
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<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The topics related to
Civil Protection will be included in Madrid in Social Science, and they will be
developed along the six years of primary education.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">This said, I am sure
this is only a first step and all our students will be capable, in due time, to
act as first responders and save a life. <o:p></o:p></span></div>
<br />
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Let’s hope the rest
of Spain will also include all these requirements as soon as possible.<span style="font-size: medium;"><o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com1tag:blogger.com,1999:blog-6151315909114228269.post-24846307186274873632014-04-22T06:17:00.000-07:002014-05-22T03:31:41.116-07:00Out of sight, out of mind?<div class="MsoNormal">
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">This month I came across two very
different but interesting campaigns that are making me thinking whether the
saying out of sight out of mind is what we the so called first world breakfast
every day. One is the fabulous exposition Programa <a href="http://www.busf.org/pdf/aguasolidaria_web.pdf">Agua Solidaria</a> (Water
Solidarity Program) of <a href="http://bomberosunidos/">Bomberos Unidos sin Fronteras</a> that you can see in Puerta
del Sol in Madrid till the end of April. Also caught my attention the campaings
made by some NGOs to visualize children’s rights.<o:p></o:p></span></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">I've been considering if the topic was appropriate for
this blog, since the topics here are related to crisis communications best
practices, emergency information and social media in emergency management, and
I decided I’d go ahead for one simple reason. Is there anything more urgent
than preserve children’s right? I think not. What is more, children dying for
lack of drinking water or due to a war (I’ll talk about Syria) should be our
number one priority, since they caused as many deaths as hurricanes, tsunamis
or some other disasters.<span style="font-size: medium;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVbzJGQ8oEuaBAOGyLaOUYgnWpo47Gws292U8hhzB84AMxdNKnw87x15QZuLTb03-RrrTaq-yVYZWs8MxJphjeF-qn7JC8whvVtDQzOBGMkkj-93g_yTj32KtDo-vgEh3pRHhGc45CajE/s1600/busf.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVbzJGQ8oEuaBAOGyLaOUYgnWpo47Gws292U8hhzB84AMxdNKnw87x15QZuLTb03-RrrTaq-yVYZWs8MxJphjeF-qn7JC8whvVtDQzOBGMkkj-93g_yTj32KtDo-vgEh3pRHhGc45CajE/s1600/busf.png" height="313" width="320" /></a></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><b><br /></b></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><b><br /></b></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><b>Somos agua</b><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The Water Solidarity Program has been chosen the Best
Project for Humanitarian Action in Latin America. It basically consists on the
installation of water treatment plants in places where there is no drinking
water. The aim is to fight against infant mortality in the Amazon. As simple as
this, this program is saving the lives of very young children who die for
diseases related to the ingestion of contaminated water, as William Vázquez
Peña, from Iquitos, Peru, explained to me recently in Madrid.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">It’s really a paradox that people living next to the
Amazon, the biggest river in Peru, died for diseases related to not drinking water. Each year 6 million 600,000 children die from causes that can be
prevented, according to Andres Conde, the General Director of Save the Children
in Spain.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Bomberos Unidos sin Fronteras also participate in
emergencies such as earthquakes, the Philippines tsunami and so on.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><b>Out of sight… or in my own shoes?</b><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Two more fantastic campaigns caught my attention this
month and made me think on the media (traditional as well as social media) as
the fifth power, so long you fit in their agenda (traditional media) and you
are capable of making up a viral video. This has been the case only after
leaving out images of those who were really suffering a tragedy to put in their
place those who all of us can identify as my own son or daughter. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqtASiIZpq_C8DsKSX1CWXOizM8-J-zs8djNwUsYnw0-qcw_vR76dCFr_HXCn3qMvCuIdMT7hpf8BQ_ZJgRnWi1zQiNcLzb-bOuQZJCXTZNzVm-oNsMuOuztHzRnqtqMGbKCt7ZfGQ5tw/s1600/ni%C3%B1a.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqtASiIZpq_C8DsKSX1CWXOizM8-J-zs8djNwUsYnw0-qcw_vR76dCFr_HXCn3qMvCuIdMT7hpf8BQ_ZJgRnWi1zQiNcLzb-bOuQZJCXTZNzVm-oNsMuOuztHzRnqtqMGbKCt7ZfGQ5tw/s1600/ni%C3%B1a.png" height="222" width="320" /></a></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><b>Save the children make us see Syria war with new eyes</b><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">This identification is the reason why we pay attention
to the <a href="https://es-us.noticias.yahoo.com/video/si-gran-breta-fuera-siria-180320833.html">video</a> made by Save the children with an English girl who lives a war
like the Syria’s. “People are not
touched by the images of children in these situations and neither do they
produce the desired effect”, explained Conde to <a href="http://www.rtve.es/alacarta/videos/telediario/telediario-15-horas-13-04-14/2506667/">Televisión Española</a> (April, 14
min 27.40 in the news, in Spanish). And that’s why Save the children thought of
changing the point of view. <o:p></o:p></span><br />
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span>
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The same applies to the <a href="https://www.youtube.com/watch?v=Cl-TtSFJS-g">video</a> of a French girl obliged by their parents to marry an old man, even touhg it happens every day, miles away. (picture above)</span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">So, we must be sick of reality…especially when it so
far away or it’s not our concern, or so we think.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuQlgxf5tRC6NEZSLXbbD68Rh3UM_jzCjyOQoxq8bM76rb3vYGsWMKlqCIuQNQDQC_G7ocO3GKuhyphenhyphenvrvcxr3dnc5KLYCcKI5BtQ4dTpvL_OdQlI3_gdgY5xJOTi4SGChdBLGjbqF4TGL8/s1600/VENDIDA+POR+UNA+PLAYSTATION.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuQlgxf5tRC6NEZSLXbbD68Rh3UM_jzCjyOQoxq8bM76rb3vYGsWMKlqCIuQNQDQC_G7ocO3GKuhyphenhyphenvrvcxr3dnc5KLYCcKI5BtQ4dTpvL_OdQlI3_gdgY5xJOTi4SGChdBLGjbqF4TGL8/s1600/VENDIDA+POR+UNA+PLAYSTATION.png" /></a></div>
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Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-52044701394410299532014-03-29T03:58:00.002-07:002014-03-29T03:58:40.240-07:00Lesson learnt from Gran Canaria false Boeing 737<br />
<div style="text-align: justify;">
<b><a href="https://twitter.com/112canarias">@112canarias</a> did what an emergency service should do: mobilized all they resources as an emergency was going on (according to the official information they have) and inform (using social media) of the emergency. They are not being criticized for the command and control part, but for the policy they applied with social media. So to speak: be the first source of information and monitor information, so you will avoid rumours. Where they in a rush using Twitter? Were they crying wolf? That is really what is being questioned here, not the job they did related to the emergency management.</b></div>
<br />
<br />
And that is the question really. Whether @112canarias should have not rushed to share the information using social media.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb1R2Rrhze61-zdxeGxDYCXTVNnNyiyS3-tyFhQJkxDmoI5fT4DPJ3AYlsRGAWlo8D9joeitHqqmjhi-fvhIgqOBiDsKZFTeCETeW12p3sNdA5bqbnE6fMGHIkFojAqAe9NjaaURMdN8U/s1600/CONFIRMAN+ES+UN+AVION.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb1R2Rrhze61-zdxeGxDYCXTVNnNyiyS3-tyFhQJkxDmoI5fT4DPJ3AYlsRGAWlo8D9joeitHqqmjhi-fvhIgqOBiDsKZFTeCETeW12p3sNdA5bqbnE6fMGHIkFojAqAe9NjaaURMdN8U/s1600/CONFIRMAN+ES+UN+AVION.png" height="61" width="400" /></a></div>
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<br /></div>
<div style="text-align: justify;">
It is quite easy to criticize afterwards. What it is not that simple is to be in someone else’s shoes. And it sounds to me that if they rushed to Twitter, all the rest (the mass media and some others) decided to make @112canarias a scapegoat, when they are surely not the first neither the last to make a mistake like that.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Why do these things happen? Because the new “need”, in the new landscape of social media, is to be the first. And, allow me to say, journalism is not a matter of being first but of accuracy, trusted sources and information of quality, even if you are not the first and, especially, when we are talking of emergencies.</div>
<div style="text-align: justify;">
<b><br /></b></div>
<b>Citizen journalism and social media</b><br />
<br />
<div style="text-align: justify;">
The so called “citizen journalism” is one of the reason of all this rush. But journalist should not let us get in the mainstream, since we are the professionals, while citizens armed with a smartphone are just that: ordinary citizens without the knowledge to separate the wheat from the chaff. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Let’s not forget that no one was hurt and that @112canarias reacted very quickly to withdraw wrong information.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Imagine what could have happen if the information given have been rigth and a passenger's aeroplane have been in the middle of the sea. </div>
<div style="text-align: justify;">
<br /></div>
Let's analyze what happened.<br />
<br />
At 16.01 hours @112canarias launched a message on Twitter saying : "Control confirms Canarias Ocean plane crash two miles Gran Canaria coast up to Jinámar number of passengers is unknown. " (Twitter screenshot above)<br />
<br />
This information had been given to them by <a href="http://www.aena-aeropuertos.es/csee/Satellite/HomeAenaAeropuertos">AENA</a>, as it's been reproduce in the tweet, so the source of information was an official one.<br />
<br />
Fifteen minutes after that AENA claimed that it was a "false alarm ."<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxhdidN4eM_RdZwuUtD_euDaDiKsKbZuSVLYMoGwPc7qr_KCDldtV0mk5hhUYDBM7pjoqFzwA-RcKdonkpZ9z4MRNgf0uRinWCoJo1ZEFJXjiPA4uhA3PIl75gbOW33OnQEwdmFsYDoIw/s1600/CONFIRMAN+ES+UN+REMOLCADOR.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxhdidN4eM_RdZwuUtD_euDaDiKsKbZuSVLYMoGwPc7qr_KCDldtV0mk5hhUYDBM7pjoqFzwA-RcKdonkpZ9z4MRNgf0uRinWCoJo1ZEFJXjiPA4uhA3PIl75gbOW33OnQEwdmFsYDoIw/s1600/CONFIRMAN+ES+UN+REMOLCADOR.png" height="127" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDupTlzq0uLvwGjG8-DjD4O6TMdVpDrWNyrt7qesjLZqgVY_Socrer_FOFrFHi5BnwsG6lVmJkZUxkTVdKADMh7s0u2fikalxG9dAmtHXYO_VU8GY9eYfnRbj5fkFd9U3YAkVsK08yZBU/s1600/TWEET+AENA+EN+INGLES+DICIENDO+QUE+NO+HAY+AVION+EN+EL+AGUA.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDupTlzq0uLvwGjG8-DjD4O6TMdVpDrWNyrt7qesjLZqgVY_Socrer_FOFrFHi5BnwsG6lVmJkZUxkTVdKADMh7s0u2fikalxG9dAmtHXYO_VU8GY9eYfnRbj5fkFd9U3YAkVsK08yZBU/s1600/TWEET+AENA+EN+INGLES+DICIENDO+QUE+NO+HAY+AVION+EN+EL+AGUA.png" height="121" width="400" /></a></div>
<br />
The photograph of a tug with a yellow crane whose profile resembled a plane landed on water contributed to the confusion. It was the same picture that had seen from earth a witness and prompted the first warning call to the emergency number112.<br />
<br />
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</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvDbjSyuw6b-ymnYX8TXEPk_sQk_pYJZtCI_Sfn0E2wF3bdKCQheK4yi4RNTKXY7qzv7YD_zwB_0tpB4QzI8Qtgp1Tn4SYO4CkcF2WOfx1GrWA_0WzzL5EWF8baeN03dUhOMNEd-8cI_o/s1600/BARCO+REMOLCADOR+CONFUNDIDO+CON+AVION.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvDbjSyuw6b-ymnYX8TXEPk_sQk_pYJZtCI_Sfn0E2wF3bdKCQheK4yi4RNTKXY7qzv7YD_zwB_0tpB4QzI8Qtgp1Tn4SYO4CkcF2WOfx1GrWA_0WzzL5EWF8baeN03dUhOMNEd-8cI_o/s1600/BARCO+REMOLCADOR+CONFUNDIDO+CON+AVION.png" height="189" width="320" /></a></div>
<br />
<br />
18 minutes later @112canarias reported that both the Air Rescue Service (SAR ) and Air Control, as well as an emergency helicopter confirmed that it was a tugboat, and there wasn't any crash plane.<br />
<br />
AENA assured that they had followed the normal protocol in case of plane crash , but in " no time " had given official notice of a possible accident.<br />
<br />
Well...that is not what we can infer from the official conversation between AENA and the Emergency Service 112.<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxYNaEfKIOAZgrL-_Yuzz6uvKenD_Jery4iyseQ9rJpHm4GPw4cRzhJNJGGhd5HRs5E2OEPGztoTFObs83u1ID9pq-8XUOzJvLnEwV08vN6GLcXQWeruOZpw9lQFkhYNY4HG8Ad_WFlAc/s1600/conversacion+ceoes+aeropuerto+LARGO.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxYNaEfKIOAZgrL-_Yuzz6uvKenD_Jery4iyseQ9rJpHm4GPw4cRzhJNJGGhd5HRs5E2OEPGztoTFObs83u1ID9pq-8XUOzJvLnEwV08vN6GLcXQWeruOZpw9lQFkhYNY4HG8Ad_WFlAc/s1600/conversacion+ceoes+aeropuerto+LARGO.png" height="320" width="169" /></a></div>
<br />
<br />
<br />
<div style="text-align: justify;">
Moreover, AENA explained that they had to check the radar screens for a missing aircraft through the airspace of Gran Canaria.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Had they not do so, before assuring to Emergency Service 112 that there was a Boeing 737 on the ocean?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<b>Crying wolf or making Civil Protection?</b></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
What if it have been a real crash? What if we have had 190 people on a Boeing 737 on the ocean? We might eithe rbe mourning for victims or congratulating @112 for their swift response activating all their resources. From the point of view of command and control, they deserve an A+.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Regarding crisis communications, as @ ccajete said, we should see this mistake as an opportunity to improve.</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsLwjJmlPl1QC9r1aM_Gl5YiOAF0lyD4PoUPVraerOPRGfbVRhy8K5xcTl-YoDL71U1MurU7LzhGd343BckxUE3a3dEae1s2Oepsi2UW0BszSfzY4j_mzMol3JaL8azPxoZoWpa1GIF-A/s1600/EL+ERROR+HA+SIDO+UNA+OPORTUNIDAD.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsLwjJmlPl1QC9r1aM_Gl5YiOAF0lyD4PoUPVraerOPRGfbVRhy8K5xcTl-YoDL71U1MurU7LzhGd343BckxUE3a3dEae1s2Oepsi2UW0BszSfzY4j_mzMol3JaL8azPxoZoWpa1GIF-A/s1600/EL+ERROR+HA+SIDO+UNA+OPORTUNIDAD.png" /></a></div>
<br />Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-75840623029042303512014-03-10T04:45:00.001-07:002014-03-10T04:53:53.493-07:0011M, the wound of Madrid<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Ten years
has gone since the terrorist attacks on four trains in Madrid commuter’s
network carried out by a cell of jihadist terrorists, as revealed by the police
and judicial investigation. It was the second major attack in Europe up to
date, with 10 near-simultaneous explosions on four trains during rush hour in
the morning (between 07:36 and 07:40) and it left 191 people died and 1858
injured.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Ten years
has gone and none of us, the people who live in Madrid and its suburbs, and
surely in Spain, can clearly recall what we were doing exactly when the bombs
exploded and all day long. Besides crying and feeling impotent, we all woke up
and realized that international terrorism was also our concern. 11-M is our painful wound, as surely
September 11 is New York's wound.</span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5rl_lEE2nNQrFZ8UftLpT_pPhQMwLKKhk6_k_brOPpFMjeZPDYBBaRdfggIgaRvSe5GJ2TNaXFfu-ByJee-JGpXFIDBo6ccTU0drF5bRHsGnEHSVqR-6xc_gCWZoSSUN_zkGFuoqjiCc/s1600/11M.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5rl_lEE2nNQrFZ8UftLpT_pPhQMwLKKhk6_k_brOPpFMjeZPDYBBaRdfggIgaRvSe5GJ2TNaXFfu-ByJee-JGpXFIDBo6ccTU0drF5bRHsGnEHSVqR-6xc_gCWZoSSUN_zkGFuoqjiCc/s1600/11M.jpg" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><b><span style="font-family: Arial, Helvetica, sans-serif;">Would 11-M
have been different in terms of security with social media?<o:p></o:p></span></b></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">The answer
is undoubtedly yes.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">As
<a href="https://twitter.com/LuisSerranoR">@LuisSerranoR</a> says in <a href="https://www.youtube.com/watch?v=t1bRW1iGCcQ">this</a> video post (in Spanish), information would have
started with a post in Twitter, so the commuters who travelled in the trains
(and all the population) would have known what was going on and they would
probably have the option to leave the trains before they exploded, taken into
consideration that authorities could have been capable of sending updated
information using Social Media. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Maybe that
would have not been necessary, since authorities would have stopped the trains
themselves, for security reasons. Let's remember that all communications
failed, except SMS, so it was extremely difficult to know what was happening. </span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">Social
media would have worked as a warning alert system. Not with the first explosion
but probably with some of the following. Surely information would have flown
much easier and it is always an empowering instrument, since it enables people
to take the right decisions and diminishes uncertainty.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US"><span style="font-family: Arial, Helvetica, sans-serif;">11M is our
wound and we will never forget the victims and their families. Let’s them rest
in peace and let’s hope there will never ever happen anything like that again,
nowhere. </span><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-29059035407553710582014-02-10T02:19:00.000-08:002014-02-10T02:19:07.827-08:00Are we going crazy?<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">I can’t hardly understand why people seem to pay no
attention when authorities try to make civil protection and warn citizens to
follow their advice. This behavior is being repeated once and again this winter
in the coast of Spain, where windstorm and heavy rain are causing waves up to
11 meters. A man died<a href="http://www.antena3.com/videos-online/noticias/sociedad/hombre-muere-ser-arrastrado-ola-puerto-ondarroa_2014012800195.html"> swept by a wave</a> last February 28<sup>th</sup> in Ondarroa
(Basque Country) <o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">It is disgrace enough
that ordinary citizens do not pay attention to this serious warnings, but what
is more worrying to me is that some journalist were already swept by a wave last February 6<sup>th</sup>
in Donostia (Basque Country) despite the fact that the police were there and
they have established a security cordon, whose efficiency you can judged after
watching <a href="http://www.youtube.com/watch?v=U2V0rSghRVs">this video</a>.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">They were luckier than the citizen from Ondarroa, since they were not in the border of the duck.</span></div>
<div class="MsoNormal">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVrQvmiRL9t6H7qCZWehjlSqkUlLUnAfOS0A9JDCuRp_td0_CGRTahGckWuEAi5kfx0J_HERC7QOT3659vjvPp92HUIBC9JqjEEJn4ifVH7i-IviQR3yBUZ9GdLYY5YAvDnPcnj6axDKI/s1600/cordon+seguridad.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVrQvmiRL9t6H7qCZWehjlSqkUlLUnAfOS0A9JDCuRp_td0_CGRTahGckWuEAi5kfx0J_HERC7QOT3659vjvPp92HUIBC9JqjEEJn4ifVH7i-IviQR3yBUZ9GdLYY5YAvDnPcnj6axDKI/s1600/cordon+seguridad.png" height="181" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A big wawe surpassed the security cordon </td></tr>
</tbody></table>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">As you can see in the
video, two teams of journalists from the news agency EFE and Antena 3 TV are reached by a wave in the
Salamanca Paseo de Donostia while recording images. The camera operator from La
Sexta tv was injured after being dragged by a wave in the Cantabrian Sea, as
reported the DYA and eyewitnesses.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The victim was
recording the maritime storms that hit the Bay of Biscay when a large wave jumped
over the jetty and entered the Paseo de
Salamanca , dragging several people.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">As a result of this
heavy sea, the camera operator suffered blunt force trauma to the lower back
and arm, and he ended up in Hospital.<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">What else do we need?<span style="font-size: medium;"><o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-76469628856676039502014-01-13T12:26:00.006-08:002014-03-03T02:47:31.310-08:00Why the emergency should be twitted<div style="text-align: justify;">
<b><span style="font-family: Arial, Helvetica, sans-serif;">This article came to my mind after reading the <a href="http://crisismapper.wordpress.com/2013/12/16/why-the-emergency-will-not-be-twitted/">post </a>Why the emergency will not be twitted. Even though I can accept to a certain extend that data Collection should improve greatly so as to be a reliable channel of information for first responders during an emergency, I am a wholeheartedly advocate of using social media in emergencies.</span></b> </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Why? Not only because they have proved to <a href="http://theconversation.com/when-bushfires-sound-alarms-social-media-can-save-lives-19492">save lives</a> (a single life may be worth the effort) but also because social media are here to stay and, as I wrote in some other posts in this blog, social media constitute ways to reach the population in emergencies and to find lost people, as we have seen so recently in <a href="http://crisiscommunicationsmanagement.blogspot.com.es/2013/11/rescueph-social-media-to-rescue-in.html">Philippines</a></span><span style="color: #666666; font-family: Trebuchet MS, Trebuchet, sans-serif;">.</span><span style="font-family: Arial, Helvetica, sans-serif;"> Therefore, they should be improved to enhanced emergency management, as it is been done since they started till nowadays.</span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibVxFEAjC52znsD5QlROS_RIz_FjqF-WMbNMc0E41qFKM8nP7ywuVAwiohSfxEY3NSTI0NC8SCib1wjucOqVrBWL-lOvdcxigIR137_Dr-s6njzUni5wkhxoeXPpkHqKFaX6kLbo7ulTI/s1600/tweet+dtp+estado.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibVxFEAjC52znsD5QlROS_RIz_FjqF-WMbNMc0E41qFKM8nP7ywuVAwiohSfxEY3NSTI0NC8SCib1wjucOqVrBWL-lOvdcxigIR137_Dr-s6njzUni5wkhxoeXPpkHqKFaX6kLbo7ulTI/s400/tweet+dtp+estado.png" height="125" width="400" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><b>The technology gap</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Despite the technology gap, there are ways for people who do not have access to those means, even if internet is still expensive for them. </span><span style="font-family: Arial, Helvetica, sans-serif;">It depends on whether there is a journalist, a humanitarian agency or any one “armed” with a smartphone or a device capable of sharing information using social media in the area. Nevertheless, even if their emergency is not tweeted “live”, there are still reasons to use social media.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">If we think of Haiti and the way American Red Cross used social media for fundraising, that is to me a good reason for using social media in the aftermath of a disaster.</span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZs-48Rcb1ORgrEDDNIhgqf76g7IM4Uv99agEO4gz6yOAivDdv7aOt5MmDQ5NJAVsgSk59WTl3NbWVW9QNxvQy16eIjtBi4YJtI9TN7twXDFlEkBG3gZ6wp3-QIzc7L_ZU9SvXNh21IDk/s1600/cellphones+haiti.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZs-48Rcb1ORgrEDDNIhgqf76g7IM4Uv99agEO4gz6yOAivDdv7aOt5MmDQ5NJAVsgSk59WTl3NbWVW9QNxvQy16eIjtBi4YJtI9TN7twXDFlEkBG3gZ6wp3-QIzc7L_ZU9SvXNh21IDk/s400/cellphones+haiti.jpg" height="253" width="400" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">“ In less than 48 hours after launching its first-ever mobile-giving campaign (Text HAITI to 90999), the American Red Cross’s plea for donations was re-Tweeted 2.3 million times. The campaign raised more than $32 million. Forty-two percent of those donors were under age 34”, as explained <a href="http://i.dell.com/sites/doccontent/corporate/case-studies/en/Documents/2012-red-cross-10011336.pdf">here</a>. </span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Of course it is still true that Internet not only is not free, neither cheap, and there is a possibility that it will never arrive to all places in the world, but the advantages highly surpasses the disadvantages. Not to add that internet, when available, is a means to mitigate disaster response, as some <a href="http://www.mona.uwi.edu/cardin/virtual_library/docs/1051/doc10113-contenido.pdf">communities</a> are doing. Think of <a href="http://www.stuff.co.nz/the-press/news/christchurch-earthquake-2011/7517088/Social-media-excel-after-quakes">Chistchurch</a>, <a href="http://idisaster.wordpress.com/2012/03/05/joplin-missouri-survivors-reflect-on-use-of-social-media/">Joplin</a> or the last big catastrophe you have in mind. Sure you will find examples of social media being useful. </span></div>
<div style="text-align: justify;">
<b><br /></b></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Social media, one more tool in the toolbox</b></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">It is true that people rely most on the radio to get information when a disaster strikes, but it is also a fact that people use internet and social media to do so. What is more, if we have a look to the 2012 American <a href="http://www.redcross.org/news/press-release/More-Americans-Using-Mobile-Apps-in-Emergencies">Red Cross</a> survey, people expect to be informed and be helped after using social media in case of disaster.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjful_cndcnNSEmlL9jl4s75YJh7WS3k46bGLB5N76EJbOcZstxos7lf-XAy_6hflEOFlBu18NJPV1uoFF3MPKy2BN1LRNzPiBLd45XjXmNYF4UiWgEp-J-NTdEnQF-95CUB2r7syaHwZg/s1600/red+cross+survey.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjful_cndcnNSEmlL9jl4s75YJh7WS3k46bGLB5N76EJbOcZstxos7lf-XAy_6hflEOFlBu18NJPV1uoFF3MPKy2BN1LRNzPiBLd45XjXmNYF4UiWgEp-J-NTdEnQF-95CUB2r7syaHwZg/s400/red+cross+survey.jpg" height="400" width="307" /></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">So, social media is one more tool in the toolbox, with its advantages and drawbacks, as any other tool. </span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Does anyone think that the radio, tv or traditional media are perfect channels? As a journalist, I like traditional media, especially because I trust the information obtained by realiable and trusted sources and, basically, I can take for granted that information delivered in traditional media is still accurate and truthful. But we all know that communication here flows in one single direction.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">We can not hear what the witness and people directly affected by a disaster can add to the story. Neither can we know what they need or where exactly they are, in case they are under debris after an earthquake, as it happened in <a href="http://www.theglobeandmail.com/news/world/after-turkeys-quake-social-media-saves-lives-and-airs-public-tension/article559616/">Turkey </a>in Ocotober 2011.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Resilience</b></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">It’s been proved that internet is much more reliable than land and mobile lines, as we have seen during <a href="http://seekingalpha.com/article/258078-japan-earthquake-internet-a-communications-lifeline-as-telephone-lines-fail">Japan's earthquake and tsunami</a>. Let’s not forget that “Social media was used to perform vital relief functions such as safety identification, displaced-persons locating, damage information provision, support for disabled individuals, volunteer organization, fund-raising, and moral support systems” after the tsunami and earthquake, as explained <a href="http://www.jsnds.org/contents/jnds/34_1_1.pdf">here</a>, despite the fact that the Japan’s Prime Minister opened its personal Twitter account (<a href="https://twitter.com/JPN_PMO">@JPN_PMO</a>) on March 16th, when the tsunami struck, and it reached more than 100.000 followers soon after.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Let’s remember that the Japan’s Government didn’t have a Twitter account in those days and opened it immediately. Not to mention what a great effort they did with <a href="http://www.japantimes.co.jp/news/2012/03/09/news/google-person-finder-awarded/#.UtQnY_TuKSo">Google Person Finder</a>.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>The human contact</b></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">We all could agree to the fact that human contact is fundamental in a disasters situation and, as human beings we all can feel comforted by a hand on our shoulder assuring that everything will be all right after a disaster strikes. Contact eye, a supporting hand and the warm of human company is important, no need to insist on this.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Nevertheless, what it is most important to anyone in a disaster situation are two things: getting the right means (including information) to survive and to know that our loved ones are Ok, as well as letting them know that we are safe. Both means can and are achieved through social media, as people expect, according to the American Red Cross survey mentioned above. Facebook is a clear example, as I explained <a href="http://crisiscommunicationsmanagement.blogspot.com.es/2013/11/rescueph-social-media-to-rescue-in.html">here</a>, and you can see also <a href="http://www.patriotledger.com/news/x1641166040/People-turn-to-social-media-after-Boston-attack">here</a>.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWh9oD1V3D1jyCw9_je4Hc1Lf4a9zQG2HbzimQE7okzOKpJdRf-aYe48B_Am1T5K44lWkDsuDvAS2oLOggdjCi7BEnDyTp35jCcT6Y1A-kCuK5fgdFy2ytfL1xKk6aLkcTcJraaEx4Sec/s1600/gulf+oil+spil+2010.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWh9oD1V3D1jyCw9_je4Hc1Lf4a9zQG2HbzimQE7okzOKpJdRf-aYe48B_Am1T5K44lWkDsuDvAS2oLOggdjCi7BEnDyTp35jCcT6Y1A-kCuK5fgdFy2ytfL1xKk6aLkcTcJraaEx4Sec/s400/gulf+oil+spil+2010.jpg" height="290" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><div class="MsoNormal">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><span style="font-size: x-small;">Bird covered in petrol
after Gulf's oil spill 2010 ( www.huffingtonpost.com</span></span><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">)<o:p></o:p></span></div>
</td></tr>
</tbody></table>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Psychological impact</b></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Another issue that is the use of grief made by traditional media, who” will often show repeated negative images: People who are dying or in distress, lacking food and water, animals that have been abandoned, hurt, or covered in oil ,Lndscapes, such as collapsed buildings, flooded homes, or oil floating on top of water”, as explained in chapter II of <a href="http://emergency.cdc.gov/cerc/pdf/CERC_2012edition.pdf">this</a> document .</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Social media are horizontal, if we need help we can ask for them directly, expressing plainly what we need (food, shelter, information) with no need to victimize ourselves or others, as well as giving information that may be helpful to first responders and humanitarian agencies.</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%;">To sum up, social
media had become an integral part of disaster response whose importance, for
many reasons, is undeniable to me.</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 18.399999618530273px;">If you are still not convinced, you may have a look to <a href="https://blog.twitter.com/2014/police-save-the-day-and-a-baby-with-the-help-of-twitter-alerts">this</a> article about a baby being rescued in Australia with the help of Twitter Alerts.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; line-height: 115%; text-align: justify;">What do you think?</span><br />
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><o:p></o:p></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<br />
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Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-52826482722197068982013-12-15T15:28:00.000-08:002013-12-19T04:02:39.669-08:00Alert4All, a step towards a pan European effective alert communications' system<div class="MsoNormal" style="text-align: justify;">
<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixQR9SoXKG68XLR7EbKSvVHI0cajdA5RNN6_bLCqyDUNSUvvgYKZ8SCXHnRMNO1jINAJhXlS5YjvtU_7wbV8jnXig_57Wh9Rp-m8DOAr-zcN-e2xCExDQloWP8GhyH00lLTateH3sD1ck/s1600/alert4all+portada.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixQR9SoXKG68XLR7EbKSvVHI0cajdA5RNN6_bLCqyDUNSUvvgYKZ8SCXHnRMNO1jINAJhXlS5YjvtU_7wbV8jnXig_57Wh9Rp-m8DOAr-zcN-e2xCExDQloWP8GhyH00lLTateH3sD1ck/s320/alert4all+portada.png" width="320" /></a></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Europe is a reality made of 27
countries and a common emergency number (112), where you can communicate any emergency situation everywhere within the European territory, despite the fact
that 23 different official languages are spoken. Each country has its own
emergency system and, up to day, there isn’t an </span><span style="font-family: Arial, sans-serif; line-height: 115%;">harmonised approach
to alert the population in Europe.</span></b><br />
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;"><o:p></o:p></span></div>
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<span lang="EN-US"><o:p></o:p></span></div>
</div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">“The Alert4All goal
is to improve the effectiveness of public alert and communication during crisis
situations in European member States. This implies that Alert4All intends to
reduce the impact of disasters (in terms of losses to health and life, as well
as economic impact), by informing efficiently and on time the population at
risk”, explains Cristina Párraga, Alert4All project manager.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">“On the one side, this
means that Alert4All is directed to the civil protection officials that shall
inform the population, but also, and more importantly, to the European citizens
that shall benefit ultimately from improvements in public alert systems”, adds
Párraga.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">You can also watch an interview in Spnish with Cristina Párraga <a href="http://www.youtube.com/watch?v=9aWIbVzJk_M">here</a>.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeia_3g26hut3lD1m7W5UYSdDbeeKKMeBR_Z8PSXSrXvZh-LDjKZZt2DPtxVE3Fj1bbclfQwMf-0p_g0w96C5lXADOKeerkdSLQ0MxK8RXg2I6uK8S7AoTrysn_Vy0QYLT4L1BxURU5k4/s1600/cristina+parraga.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeia_3g26hut3lD1m7W5UYSdDbeeKKMeBR_Z8PSXSrXvZh-LDjKZZt2DPtxVE3Fj1bbclfQwMf-0p_g0w96C5lXADOKeerkdSLQ0MxK8RXg2I6uK8S7AoTrysn_Vy0QYLT4L1BxURU5k4/s320/cristina+parraga.png" width="320" /></a></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Relevant improvements in public alert using different
technologies<o:p></o:p></span></b></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Alert4All “improves communication features, cooperation between authorities and situation
awareness. On the communication features’ side, Alert4All allows disseminating
alert messages over many communication technologies directly to the citizens
own devices, such as digital and smart TV, mobile phone and navigation device,
but also over in-building security systems, such as the LED screens in railway
stations, voice evacuation systems in malls, or schools and mass notification
systems, such as public screens.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixe72JLeBjsFXUAotNrh1xczkv3jNf5OFTSSGhTqSq9A7gHRKYdPL-zW8m3La2IY2oV82j-PRBkS_xVvfCbqDnlwlih6btFKoMFBdYOuez4tKG_sKIHXrF7w2o1f-P4i-QPBuy-sfA54o/s1600/alert4all+tablet.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixe72JLeBjsFXUAotNrh1xczkv3jNf5OFTSSGhTqSq9A7gHRKYdPL-zW8m3La2IY2oV82j-PRBkS_xVvfCbqDnlwlih6btFKoMFBdYOuez4tKG_sKIHXrF7w2o1f-P4i-QPBuy-sfA54o/s320/alert4all+tablet.png" width="320" /></a></div>
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<b style="text-align: justify;"><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 18px;">Messages are received in the recipients’ selected language</span></b><br />
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 18px;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 18px;">The recipients’ will received the alerting message in their own language and in text or speech and in a harmonised way, “so that the alert message would look the same way regardless from the official, civil protection office or country from which the alert message is issued. This shall improve the familiarity of citizens with the public alert system and their trust on and understanding of the message.”</span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizqbOWu-DDfyt5hry_DRPdGsIs3YWVmD4aaqq_dP9Z15CoLVgvp5f-MRphiQhnRwZHxslyxwrlKZFuMAGz4ivkwRzUP3AurV3n1GfIz41QcX0lp_er7TAvD30vE_BZey2JwEdw4QTVFek/s1600/alert4all+tv.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizqbOWu-DDfyt5hry_DRPdGsIs3YWVmD4aaqq_dP9Z15CoLVgvp5f-MRphiQhnRwZHxslyxwrlKZFuMAGz4ivkwRzUP3AurV3n1GfIz41QcX0lp_er7TAvD30vE_BZey2JwEdw4QTVFek/s320/alert4all+tv.JPG" width="320" /></a></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Alert4all fosters cooperation among several protection
agencies<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"> “Alert4All provides means for rapid and
efficient information exchange when several civil protection agencies are
involved in the same crisis situation, which in turn improves coordination and
cooperation”, explains Párraga.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Based on Social Media to improve the decision making
process<o:p></o:p></span></b></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">“Alert4All has
developed a screening of new media tool that observes how the population
understand the situation and, based on this knowledge, to improve the decision
making process. The impact that the crisis situation has on the population is
inferred from the information that people generates on social media (Twitter,
Facebook, Flickr, YouTube and collaborative web sites).”<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCnl5XbYrsQtijomZkQB14HyLhJob5xXgDPXd4AAM7OnCmskgkfnui_RA3BtBK9snMtkRchcMHnE34e6PO8jT1DYGvycRHXc14o15Na6MY_VpT7GHmUUDzTRqk-FiZR1v4vewX4fvEd9Y/s1600/alert4all+screening+of+new+media.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCnl5XbYrsQtijomZkQB14HyLhJob5xXgDPXd4AAM7OnCmskgkfnui_RA3BtBK9snMtkRchcMHnE34e6PO8jT1DYGvycRHXc14o15Na6MY_VpT7GHmUUDzTRqk-FiZR1v4vewX4fvEd9Y/s320/alert4all+screening+of+new+media.png" width="320" /></a></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Sentiment analysis to enhance situational awareness <o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">“The information is analyzed
to extract that are presented to the civil protection officials as sentiment
trends over time, namely how people feel about the crisis and the communicated
alert messages. This implements and indirect feedback channel in public alert
communications, which have been unidirectional up to now. “<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Estimating the message’s impact<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">It is also possible
estimating “if alert messages have been
transmitted to, understood and believed by the relevant people and not only to
technical devices, taking into account not only technical aspects but also
social behaviour of the individuals and crowds“ using an alert impact
simulation tool. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">“This alerting effect
simulation is considered by the involved crisis managers to be very useful both
in preparedness planning and for investment decisions about additional channels
for public alert purposes.”<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<br />
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Welcome to this new
platform, as an important step needed to unify the emergency system in Europe.
Don’t you find it necessary?<span style="font-size: medium;"><o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-14832583360480386402013-11-14T06:07:00.001-08:002013-11-14T07:07:32.705-08:00Santiago derailment’s train. Which code of ethics?<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPLr9Bosc34lLgRNX9uJjF77saUpL_ndDmZg6_zQhsdphx6mdeh65Wdy_DU8pBgGWQ7Q3ip-wh5QH0l5Pb3m-KADKzxQGRT_ceVfvPYIbP0lEA6o0KxkHNhiuYhslyCX2CHf_kC-YHjA0/s1600/descarrila-tren-santiago_TINIMA20130724_1249_5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPLr9Bosc34lLgRNX9uJjF77saUpL_ndDmZg6_zQhsdphx6mdeh65Wdy_DU8pBgGWQ7Q3ip-wh5QH0l5Pb3m-KADKzxQGRT_ceVfvPYIbP0lEA6o0KxkHNhiuYhslyCX2CHf_kC-YHjA0/s320/descarrila-tren-santiago_TINIMA20130724_1249_5.jpg" width="320" /></a></div>
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<b style="font-family: Arial, sans-serif; line-height: 115%; text-align: justify;"><br /></b></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><b>“Ethical codes are adopted by organizations to assist
members in <i>understanding</i> <i>the difference between 'right' and 'wrong'</i>
and in <i>applying that understanding to
their decisions</i>. An ethical code generally implies documents at three
levels: codes of business ethics, codes of conduct for employees, and <i>codes of professional practice</i>”,
according to a definition found in Wikipedia, to which I basically agree. </b><span style="font-size: medium;"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><b><br /></b></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">This post is about
the resolution expressed by the Press Associations’ Federation</span><span style="font-family: Arial, sans-serif; line-height: 115%;"> of Spain (FAPE) related
to the images uploaded to Twitter last July 24</span><sup style="font-family: Arial, sans-serif; line-height: 115%;">th </sup><span style="font-family: Arial, sans-serif; line-height: 115%;">2013, when a passengers’ train derailed
in Santiago de Compostela, causing a big catastrophe, as I explained <a href="http://crisiscommunicationsmanagement.blogspot.com.es/2013/08/crisis-communication-in-santiagos.html">here</a>.</span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Today the Press Manager
of Madrid 112, <a href="https://twitter.com/LuisSerranoR">@LuisSerranoR</a> published a <a href="http://informaciondeemergencias.blogspot.com.es/2013/11/las-fotos-del-accidente-de-santiago.html">post </a>in his blog showing his total disbelief
with the sentence that explains why there is no ethical issue regarding the
picture of a little girl being rescued by a firefighter that day. In that
picture it is perfectly visible the child’s face, with no respect to her basic
right to intimacy, since she is a minor and a victim. Let me add, now a double
victim.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">As @LuisSerranoR says, we are used to see the pictures of all the celebrities’ children with a veil on
their faces, so we don’t know how that child looks like. It sounds at least
weird that an organism that should be an example of best practices for the
journalist tells us that there is no problem here because the protagonist of the
image is not the child but the firefighter.Besides, they add, her family didn’t
complain. What a lucky circumstance! Can you imagine thousands of victims all
around the world complaining because of that? <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">What is more, if she
is not the protagonist, but the firefighter</span><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">, Why don’t you remove her,
or at least cover her face?</span><br />
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span>
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">No comments on that.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The ethical committee
also explains that the picture “reflects the reality”. So what? </span><br />
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span>
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">It also adds
that “journalist's commitment to truth can not fail.” Really? To begin with, reality,
as @LuisSerranoR says, is something not that clear and, even if it was, we can not
skip children’s rights arguing that. As the above definition says, it is an
obligation of an organism that represents the journalist be clear on what
is right and what is wrong. <o:p></o:p></span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO5YkWT3SrFg9Gc9cpUaFqJte5inzDPqkks4rxkBGJ8mojI_aWHki4ZU5xblqdHL9rnhBgqc2teaLbX-UTiSu6RhRYT6RTrLEcxr_cloDbRtaBO6vrVc7OaFGLhVS8ZgLSgJFvtHxiKmo/s1600/escabroso1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO5YkWT3SrFg9Gc9cpUaFqJte5inzDPqkks4rxkBGJ8mojI_aWHki4ZU5xblqdHL9rnhBgqc2teaLbX-UTiSu6RhRYT6RTrLEcxr_cloDbRtaBO6vrVc7OaFGLhVS8ZgLSgJFvtHxiKmo/s1600/escabroso1.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Tweet asking not so share unappropriate victims' pictures</td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuy9doVC7UHJJT5IbGHWEsJ5I610EhqJrH3RA3Vr8Hx3cmu5gp-KsqyfNepRDCB67Qq6-YWt6ndaK3r1s3QbMp5IEJAbw01DOETr0hzXsure5sBcY36OIj-bSLqG6Dbds2v9MZWDfKrU0/s1600/VOST+Santiago.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuy9doVC7UHJJT5IbGHWEsJ5I610EhqJrH3RA3Vr8Hx3cmu5gp-KsqyfNepRDCB67Qq6-YWt6ndaK3r1s3QbMp5IEJAbw01DOETr0hzXsure5sBcY36OIj-bSLqG6Dbds2v9MZWDfKrU0/s1600/VOST+Santiago.jpg" title="Tweet asking not to share unappropriated victims' pictures" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Tweet asking not so share unappropriate victims' pictures </td></tr>
</tbody></table>
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">Luckily, most of us
know. That’s why emergency managers, <a href="https://twitter.com/vostSPAIN">VOST</a> members and <a href="https://twitter.com/VOSTgalicia">teams</a>, journalists and some other
people did our best that day to avoid that sort of images being shared through social
media. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The sentence also says that the picture is “essentially objective and truthful”. Again, What is
objectivity? Even more. I don’t care. I have two children. If that child were
my daughter I would feel terrible. Anyone would. Is that so difficult to
understand for a commission that should take ethical issues into
consideration? Psychologists have already given their professional opinion on the topic.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The picture shows the impact of the catastrophe?<o:p></o:p></span></b></div>
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<b><span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">I have no words.
Simply. Al least 79 people died and 178 were injured. Do we need a picture
showing a girl to realize the impact of the tragedy?<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">“The presence of the
victims brings solidarity and serenity ", reads the sentence. Again. We
are talking of fundamental rights according to our 1978 Constitution (art 18): honor,
privacy, image</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">The last straw. “Pain
and distress is the result of the accident victims”. Thanks God. So we can go
to bed with peace of mind. It is not the journalist' fault. Can anyone seriously
affirm so? Come on… Of course! If the train had not derailed there would not
have been any pain!<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">To our disgrace, we
see almost daily these sorts of pictures both in traditional mass media as well
as in social media. But, up to day, never ever has an organism supposed to care
for the ethical journalism’ issues affirm that sharing thesesort of pictures is all
right.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;"><br /></span></div>
<br />
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<span lang="EN-US" style="font-family: Arial, sans-serif; line-height: 115%;">If they are right, I
must be terribly wrong, and I won’t follow their advice. I’d rather be and
independent professional with my own ethical code. What would you do?<span style="font-size: medium;"><o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-47683924187111190082013-11-13T04:32:00.000-08:002013-11-14T02:08:14.195-08:00#RescuePH, Social Media to rescue in Philippines<div class="MsoNormal" style="text-align: justify;">
<span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;">Social Media are
proving, one more time, to be an effective and on time channel to coordinate
the rescue efforts when a disaster strikes. After typhoon Haiyan hit the
Philippines, citizens are using the hashtag #RescuePH in Twitter, the RescuePH
Facebook page, the Google finder person and also the crowdmap that allow people
to send a text message to locate people who need help, among other resources.<span style="font-size: medium;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC3dw9FFGbCw0ZdUMYsGneQIq7oFTpmwzq5JwRRfcBrsh6Ql_-cjNN9LpgwelQsjf0o6TpqIe-kHhLh8t3FgN6Aol3kwhiv87MDNEBJXEuf-35A5aXCGW5reABMMl2OI9aCEuTiMm5RiA/s1600/rescue.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="338" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjC3dw9FFGbCw0ZdUMYsGneQIq7oFTpmwzq5JwRRfcBrsh6Ql_-cjNN9LpgwelQsjf0o6TpqIe-kHhLh8t3FgN6Aol3kwhiv87MDNEBJXEuf-35A5aXCGW5reABMMl2OI9aCEuTiMm5RiA/s400/rescue.png" width="400" /></a></div>
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<span lang="EN-US" style="line-height: 21px;"><span style="font-family: Georgia, Times New Roman, serif;">RescuePH, started in 2012, encourages Filipino netizens to tweet out calls for help. Users can fill out a form on the project's site, which populates an interactive map of people in need. </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJSe7s477sil4he4fLPDbIS-WlzqKQIscbcFLhUBfuHtJfB1-v414Z2r6XnVuv9f8t-7vHJZzFNF27Iuvt_e01uRo-IAbN_VOyQO1nMEZzHpq-nxiypAmUV8wWUl-zuygzUwF0slwqUR8/s1600/rescueph+FB.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJSe7s477sil4he4fLPDbIS-WlzqKQIscbcFLhUBfuHtJfB1-v414Z2r6XnVuv9f8t-7vHJZzFNF27Iuvt_e01uRo-IAbN_VOyQO1nMEZzHpq-nxiypAmUV8wWUl-zuygzUwF0slwqUR8/s400/rescueph+FB.png" width="400" /></a></div>
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<span lang="EN-US" style="font-size: 19px; line-height: 21px;"><span style="font-family: Arial, sans-serif;"><br /></span></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;">Since #RescuePH has been used massively, Twitter Philippines has requested not to use the hashtag unless you need help.</span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdj3v9PPaycCdcDzV6hC2rW2SKGEw9sAtGlCQAnIth5r0h6W0fh7D0RlmAEJzsT-Lvr0UnuEaMzR8gTsGzBVYWWK7TiZST-7dyptbd9yqyqkpuXgvo8sEzLZ1BSD9W5pRKwzdHXLtOPHo/s1600/filipinas.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdj3v9PPaycCdcDzV6hC2rW2SKGEw9sAtGlCQAnIth5r0h6W0fh7D0RlmAEJzsT-Lvr0UnuEaMzR8gTsGzBVYWWK7TiZST-7dyptbd9yqyqkpuXgvo8sEzLZ1BSD9W5pRKwzdHXLtOPHo/s400/filipinas.png" width="400" /></a></div>
<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;">It is also possible to send a text message asking for help</span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh69PYscnBZj1H5B2iGUDnCtJXoeVmkblmghrvNsc110UgRN91D51foLvLc5S8_h0DPrbNY52vo_jVI8tUAyY6Vib0QjmT-e_O1bXUJ6_-0yIXirMQurzAcXNbWuvoXTEH8DkiS53o5HnQ/s1600/sms+rescueph.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh69PYscnBZj1H5B2iGUDnCtJXoeVmkblmghrvNsc110UgRN91D51foLvLc5S8_h0DPrbNY52vo_jVI8tUAyY6Vib0QjmT-e_O1bXUJ6_-0yIXirMQurzAcXNbWuvoXTEH8DkiS53o5HnQ/s400/sms+rescueph.png" width="400" /></a></div>
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<span style="font-family: Arial, sans-serif;"><span style="font-size: 19px; line-height: 21px;"><br /></span></span></div>
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<span style="font-family: Arial, sans-serif;"><span style="line-height: 21px;">To use the Google person finder</span></span></div>
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<span style="font-family: Arial, sans-serif;"><span style="font-size: 19px; line-height: 21px;"><br /></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFpKZ57-O3hwpm09wpD3dNaxqMUcTbDXLFWcZt3EmYgT0mplMWeQX-j3rm8xrM3rr7ONLjpMhRwcb2XGRu8f87jFGlTvYtC9R3Fs07zrxpQ3LDIULLhXnWD8fv7RqNJRgtMSAEnTuWgF8/s1600/google+person+finder+rescueph.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFpKZ57-O3hwpm09wpD3dNaxqMUcTbDXLFWcZt3EmYgT0mplMWeQX-j3rm8xrM3rr7ONLjpMhRwcb2XGRu8f87jFGlTvYtC9R3Fs07zrxpQ3LDIULLhXnWD8fv7RqNJRgtMSAEnTuWgF8/s400/google+person+finder+rescueph.png" width="400" /></a></div>
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<span style="font-family: Arial, sans-serif;"><span style="line-height: 21px;">And to upload a picture to Twitter with the image of a missing person you are seeking.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvmdBIruAnefh7ZBAApaRkuo17K5S_g_ouJZZlzeJOULL8yAwFU4YAjdWDX6k8J1UnpO3iveTe2KGjZ9fyv1tl3zABhMcVZ5zhcT0Ai2oyw8ONlzJeIBk-S-QweA0uoKGljI9jbqSNGIU/s1600/DesaparecidoPH2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="302" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvmdBIruAnefh7ZBAApaRkuo17K5S_g_ouJZZlzeJOULL8yAwFU4YAjdWDX6k8J1UnpO3iveTe2KGjZ9fyv1tl3zABhMcVZ5zhcT0Ai2oyw8ONlzJeIBk-S-QweA0uoKGljI9jbqSNGIU/s320/DesaparecidoPH2.png" width="320" /></a></div>
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<span style="font-family: Arial, sans-serif;"><span style="line-height: 21px;"><b>How to cooperate</b></span></span></div>
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<span style="font-family: Arial, sans-serif;"><span style="line-height: 21px;"><b><br /></b></span></span></div>
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<span style="font-family: Arial, sans-serif;"><span style="line-height: 21px;">To cooperate with the Standby Volunteer Task Force (<a href="http://blog.standbytaskforce.com/">SBTF</a>) to help the Digital Humantarian Network (<a href="http://digitalhumanitarians.com/">DHN</a>) tagging tweets in response to Typhoon Haiyan, </span></span><span style="font-family: Arial, sans-serif; line-height: 115%;">is also a possibility, </span><span style="font-family: Arial, sans-serif; line-height: 21px;">as Patrick Meier explains </span><a href="http://irevolution.net/2013/11/13/early-results-micromappers-yolanda/"><span style="font-family: Arial, Helvetica, sans-serif;">here</span></a><span style="font-family: Arial, sans-serif; line-height: 21px;">, </span><a href="http://irevolution.net/2013/11/11/humanitarian-technology-haiti-to-yolanda/" style="font-family: Arial, sans-serif; line-height: 21px;">here</a><span style="font-family: Arial, sans-serif; line-height: 21px;">, and </span><a href="http://irevolution.net/2013/11/08/volunteer-typhoon-yolanda/" style="font-family: Arial, sans-serif; line-height: 21px;">here</a><span style="font-family: Arial, sans-serif; line-height: 21px;">.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnKm5PjAfYMn5yxmdfVDXc5rTLz-uEqIDUHSQlX5XJHoSd3o6uZ2QTRq9FaDbGWPeoUiCwhxVKEWYU3LQeGgulztuZdf1QUw4KTaJk7-JDXKpICyMAEWyKtHFjeaJslMpgkmF4se2W3Ao/s1600/mano.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnKm5PjAfYMn5yxmdfVDXc5rTLz-uEqIDUHSQlX5XJHoSd3o6uZ2QTRq9FaDbGWPeoUiCwhxVKEWYU3LQeGgulztuZdf1QUw4KTaJk7-JDXKpICyMAEWyKtHFjeaJslMpgkmF4se2W3Ao/s320/mano.png" width="303" /></a></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;">Philippine Red Cross
has also facilitate means to donate sending a the text message using its
twitter profile @Philredcross<span style="font-size: medium;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiejYB0dN2sl7-n6MCe-R7cY2REvJE3dcwOjkc3PuGsGETXfvNTu-HY9G7H2NbXGwqQnx3MyEbtBYeNZOD9W4xjo9CSqw1TY7VAG5Hc3fcEPVzAxCFuDDAyqlvfyxZd3ddaSyda3Mvvf6U/s1600/cruz+roja+filipinas.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiejYB0dN2sl7-n6MCe-R7cY2REvJE3dcwOjkc3PuGsGETXfvNTu-HY9G7H2NbXGwqQnx3MyEbtBYeNZOD9W4xjo9CSqw1TY7VAG5Hc3fcEPVzAxCFuDDAyqlvfyxZd3ddaSyda3Mvvf6U/s640/cruz+roja+filipinas.png" width="640" /></a></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;">So once more, social
media is providing an effective channel to help in a disaster. Do you have any
other examples to add?<span style="font-size: medium;"><o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-27942283647645687432013-10-21T12:01:00.000-07:002013-10-21T12:26:58.053-07:00#Edcivemerg, a dream coming true<div class="MsoNormal" style="text-align: justify;">
<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 21px;">A year and a half ago, <a href="http://edcivemerg.com/quienes-somos/">a group of professional</a> related to the emergency field joined our efforts to ask for a wish long time wanted: teaching all the children in Spain First Aid, Civil Protection and contents related to </span></b><b><span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 18px;">Emergencies, within one or more compulsory subjects, so we can ensure that all children will be capable not only to protect themselves but also to act as first responders while they wait for the emergency services to arrive. Today, the Senate approved a Parliamentary bill in this sense, and we all hope that it will be a reality in schools as soon as possible.</span></b>
<br />
<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 18px;"><br /></span></b>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-US;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM33iziPWXPHL1De3_0GS0Ub7ff0IpzAZG37gXz0UJNI6nZpqqPbfPqOx9EnSGnDG3tlw6-vV6lZ6jHxo6xW94XrJxS1DamWVGWP_p-RB59fWBX5g1U50lo2rH0rlc2ZeU3yKK248fDmE/s1600/emergkids.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="93" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM33iziPWXPHL1De3_0GS0Ub7ff0IpzAZG37gXz0UJNI6nZpqqPbfPqOx9EnSGnDG3tlw6-vV6lZ6jHxo6xW94XrJxS1DamWVGWP_p-RB59fWBX5g1U50lo2rH0rlc2ZeU3yKK248fDmE/s320/emergkids.png" width="320" /></a></span></b></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;">It’s been a long way since February 1<sup>st, </sup>2012 when a group of people joined our efforts in <a href="http://edcivemerg.com/english-version-of-manifesto/">#Edcivemerg</a> to make this dream a reality, spreading the word that our children today can save lives tomorrow, as I already
explained <a href="http://crisiscommunicationsmanagement.blogspot.com.es/2012/02/how-social-media-campaign-can-help-save.html">here</a>, and today it is a benchmark marking the starting point. <o:p></o:p></span><br />
<span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;"><br /></span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6JEIeqemq74Y-YHbX3nfjqjvlEMXYzOweJ-VxVic4Es5xnNhqliz9vk3-KMTLzAYcVUKGGpCmh2p3emqFz8qqDpRoWa4NTiaxy1Z1KN8AFL-Kr2USQrO3ljL0ZTPLPAnoNJEDL4Ltz4k/s1600/Edcivemerg+members+at+the+Senate.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6JEIeqemq74Y-YHbX3nfjqjvlEMXYzOweJ-VxVic4Es5xnNhqliz9vk3-KMTLzAYcVUKGGpCmh2p3emqFz8qqDpRoWa4NTiaxy1Z1KN8AFL-Kr2USQrO3ljL0ZTPLPAnoNJEDL4Ltz4k/s320/Edcivemerg+members+at+the+Senate.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Edcivemerg members in front of the Senate</td></tr>
</tbody></table>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;">Besides expressing my happiness and emotion, I wish to
say thank you, first of all to all my colleagues who have been working without
dismay, but also to the media, the professionals who have given their support
in social media, as well as the scientific and proffesional <a href="http://edcivemerg.com/organizaciones/">societies</a> and the politicians who
backed up the initiative all around the country. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; line-height: 115%;">We had a dream, and today it has come true!<span style="font-size: medium;"><o:p></o:p></span></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-14112965235340104122013-08-04T12:37:00.001-07:002013-08-04T14:58:43.005-07:00Crisis communications in Santiago's derailment accident<div class="Body1" style="text-align: justify;">
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<b><span lang="EN-US" style="color: windowtext; font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-size: 12.0pt; mso-bidi-language: X-NONE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: #0400;">More than a week has gone since a passengers' train
derailed in Santiago de Compostela (North Spain), causing at least 79 death
people and more than 100 injured. Despite the fact that Galicia 112 Twitter
account was not operating and @Xunta shared
its first message 50 minutes after the derailment, social media proved
an effective way to inform about the incident and, what is more, VOST teams as
well as local influencers were capable
of countering criticisms, helped spreading the right information and cooperated
intensely to stop a bad habit in Twitter: uploading pictures where injured or dead people are
shown with no respect to the victims’
intimacy. Citizens also used Twitter to ask for help to find their loved ones,
sharing pictures with birthmarks, tattoos or some other physical description to
facilitate the task and asking for a RT.<o:p></o:p></span></b></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US" style="color: windowtext;"><b><br /></b></span></span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3rP9whKhz9s-u4RZjPOqFwm5XUg6E5443Fggr5m1M6l12XUl5ilsC07k_ztwUtZsh9qHXDSFha9PLUQFx1Ta2wXCUTlZ_HivihvShvW3pLGsy9sk8aRoAo9k5Az7JMdYxznJF0h8NS_Y/s1600/vost+espa%C3%B1a.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="104" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3rP9whKhz9s-u4RZjPOqFwm5XUg6E5443Fggr5m1M6l12XUl5ilsC07k_ztwUtZsh9qHXDSFha9PLUQFx1Ta2wXCUTlZ_HivihvShvW3pLGsy9sk8aRoAo9k5Az7JMdYxznJF0h8NS_Y/s320/vost+espa%C3%B1a.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">@VOSTSpain beware their followers not to rumors into consideration</td></tr>
</tbody></table>
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<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">Let’s
try to analyze how authorities used social media here, what they did well and
what improvements could have been possible. <o:p></o:p></span></span><br />
<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">First
of all, it is a pity that the official account <a href="https://twitter.com/112Galicia">@112Galicia</a> is still not
working. The account is set in Twitter. It has 104 followers but, for the time
being, it has not been used, despite the fact that there are very good and
qualified journalists working in Galicia 112 capable of managing it. The local
authorities may know why they lost this chance to inform citizens directly using
an official and credible source.<o:p></o:p></span></span></div>
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<b><span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">@Xunta, almost an hour to inform <o:p></o:p></span></span></b></div>
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<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">@Xunta,
the official account of the local Government, did try their best to cope with
the situation. Before going on, I’d like to point out that they are not
specialist in crisis communications. The
information delivered was accurate and useful, but it was a bit too slow. The
train derailment happened at 20.41 on Wednesday 24<sup>th</sup>. @Xunta wrote its
first tweet at 22.24. 50 minutes late and only to say that they would offer
official information soon.<o:p></o:p></span></span><br />
<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnPhuVV5SWdTaiuDvXvIJn7xFXOxvzx9UPWw5OixUnxnPgy4Qi3w12UF0raccF9df3t7J7x2_EaMe2zLZTXPrSlr10pHpGjzYO0VEh7ctFBzOqHqCwRBA-eOEh_sGC2lmIKWAocSjwkJc/s1600/en+unos+minutos.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnPhuVV5SWdTaiuDvXvIJn7xFXOxvzx9UPWw5OixUnxnPgy4Qi3w12UF0raccF9df3t7J7x2_EaMe2zLZTXPrSlr10pHpGjzYO0VEh7ctFBzOqHqCwRBA-eOEh_sGC2lmIKWAocSjwkJc/s320/en+unos+minutos.png" width="320" /></a></div>
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<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">It
took then 20 more minutes to say blood was needed (22.44). In the meantime,
people were sending messages about this issue and it was really a bit difficult
to be certain whether it was best to go to hospital to donate blood or to stay
home and leave the roads free for emergency services because messages saying
one thing and the opposite were simultaneous. <o:p></o:p></span></span></div>
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<br /></div>
<div class="Body1" style="text-align: justify;">
<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">The
donating blood issue was to me, a fail, saved, partially, thanks to the National
Police account <a href="https://twitter.com/policia">@policia</a> , who put a bit or order here. <o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span><br />
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<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAk4JDoGkzwjAQ_hvtCCwPygNph2ZQiDGFDbnoNR1M7Giv0AgArRERDA-kP8Fvz9cMBmXXGPHI-eg7OSpkbyHApIUAop2e9DPyjj2V1de121NauNfG8IgK5TuhxRatjTw-8t_uwGCq1ZY/s1600/se+necesitan+donantes+de+sangre.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAk4JDoGkzwjAQ_hvtCCwPygNph2ZQiDGFDbnoNR1M7Giv0AgArRERDA-kP8Fvz9cMBmXXGPHI-eg7OSpkbyHApIUAop2e9DPyjj2V1de121NauNfG8IgK5TuhxRatjTw-8t_uwGCq1ZY/s320/se+necesitan+donantes+de+sangre.png" width="320" /></a></span></span></div>
<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;"> </span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyPG6eBtDcMf8m5ozjDRtzqCCO_AMq8XhW1Yno5Gc3ZtGplz9zbMCrj30hBez6Srqgd4tG-qtVYPZDskvP_3554CwMBcYTGGD0jI8AJzu8pHwnU2CHmH9vcoHA1xdsUz98PnPZB_WGJn8/s1600/policia.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="72" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyPG6eBtDcMf8m5ozjDRtzqCCO_AMq8XhW1Yno5Gc3ZtGplz9zbMCrj30hBez6Srqgd4tG-qtVYPZDskvP_3554CwMBcYTGGD0jI8AJzu8pHwnU2CHmH9vcoHA1xdsUz98PnPZB_WGJn8/s320/policia.png" width="320" /></a></div>
<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<b><span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">Using hashtags to follow the conversation<o:p></o:p></span></span></b></div>
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<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">@Xunta,
the official account with more than 27.000 followers didn’t create a hashtag to
follow neither they use any to facilitate following the conversation. If you
wanted to know what they were saying in Twitter the best way was to add a
column in Hootsuite or TweetDeck. The problem to me was simple: lack of expertise,
besides the obvious fact that they were overwhelmed by the tragedy. <o:p></o:p></span></span><br />
<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmNhvEQYSvYez7GuM4YbrCc2brhJieWM8RQW88VBWP49SopMCV_n1ZhCMyIVQPjnQJMcLci-Yh9_o8Fbjo0jGWI_-J0nuQ50PpNMqXqunhKzOEyAk8JIVF-ag8D2hw1quEASwVuUbM_QU/s1600/@Xunta+informa+punto+informacion+a+los+familares.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="123" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmNhvEQYSvYez7GuM4YbrCc2brhJieWM8RQW88VBWP49SopMCV_n1ZhCMyIVQPjnQJMcLci-Yh9_o8Fbjo0jGWI_-J0nuQ50PpNMqXqunhKzOEyAk8JIVF-ag8D2hw1quEASwVuUbM_QU/s320/@Xunta+informa+punto+informacion+a+los+familares.png" width="320" /></a></div>
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<div class="Body1" style="text-align: justify;">
<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">Despite
the delay and the confusion, @Xunta provided useful information helped by VOST
teams, like <a href="https://twitter.com/VOSTgalicia">@VOSTGalicia</a>, <a href="https://twitter.com/vostSPAIN">@VOSTSpain</a>, many influencers using their personal
profiles and @112cmadrid, the official account of 112 in Madrid. The later seemed
to turned into the official 112 voice in the absence of @112Galicia and,
probably, due to the insufficiente response's capacity of @Xunta.<o:p></o:p></span></span></div>
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<br /></div>
<div class="Body1" style="text-align: justify;">
<b><span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">Up to 3 different phone numbers to search
information<o:p></o:p></span></span></b></div>
<div class="Body1" style="text-align: justify;">
<br /></div>
<div class="Body1" style="text-align: justify;">
<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">The
information phone numbers issue was as well a failure. I founded at least 3
different <o:p></o:p></span></span></div>
<div class="Body1" style="text-align: justify;">
<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">(I’ve
been told that there were up to 5).<o:p></o:p></span></span></div>
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<span lang="EN-US" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIwUNWgINWqb4j1m2iFHqYBmUDBllz6sEMl23mx88PdT-VXgW5c0VNZOoE9rMFT4AiJCB50gxmSfOYJ0ljgH2EFoMhxp1VggDbrWiM1SbhjILJnqCI7oznQr2ijnmeNHJK3jBBiYNUt4s/s1600/%23XUNTA+HABILITA+2+TELEFONO+PARA+INFORMAR.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIwUNWgINWqb4j1m2iFHqYBmUDBllz6sEMl23mx88PdT-VXgW5c0VNZOoE9rMFT4AiJCB50gxmSfOYJ0ljgH2EFoMhxp1VggDbrWiM1SbhjILJnqCI7oznQr2ijnmeNHJK3jBBiYNUt4s/s400/%23XUNTA+HABILITA+2+TELEFONO+PARA+INFORMAR.png" width="400" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhviCLjUH1hRCyah_jimnW5uovOQZdm8HMI3aLVD49-xsLeR1S1giq50wOwCm73xTZdYX7LVAOMDKfoTs-Gs7ShLQfXtLSfeDKGWS4DGZVu_d81t1rFPc5G_fNHaiDFuk6x7hthsAXP08k/s1600/telefono+informaci%C3%B3n.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="183" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhviCLjUH1hRCyah_jimnW5uovOQZdm8HMI3aLVD49-xsLeR1S1giq50wOwCm73xTZdYX7LVAOMDKfoTs-Gs7ShLQfXtLSfeDKGWS4DGZVu_d81t1rFPc5G_fNHaiDFuk6x7hthsAXP08k/s400/telefono+informaci%C3%B3n.png" width="400" /></a></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs5EjfEHp1SwfNLtep04pGKbnfNSRPiJtpgpGzdXYFm016gdNJBgcv_LWsrnu4k-zg0pAkk7Veu-TPvx7odJpkg6fNlcq79UojFmo8jAivFsxSEXaJ3mie-Ztesoic39EhLwhUbBLCixM/s1600/renfe+habilita+telefono.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="158" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs5EjfEHp1SwfNLtep04pGKbnfNSRPiJtpgpGzdXYFm016gdNJBgcv_LWsrnu4k-zg0pAkk7Veu-TPvx7odJpkg6fNlcq79UojFmo8jAivFsxSEXaJ3mie-Ztesoic39EhLwhUbBLCixM/s400/renfe+habilita+telefono.png" width="400" /></a></div>
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<span lang="EN-US" style="color: windowtext; font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-size: 12.0pt; mso-bidi-language: X-NONE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: #0400;">Nonetheless,
I don’t like to finish this article
without pointing out that @Xunta did their best and that, despite all possible
improvements, they managed the situation quite well considering, as I already
said, that it is not their duty to handle crisis communication. <o:p></o:p></span></div>
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<br /></div>
</div>
<div style="text-align: justify;">
<br /></div>
<div class="Body1">
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<span lang="EN-US" style="color: windowtext; font-family: "Arial","sans-serif"; mso-ansi-language: EN-US; mso-bidi-font-size: 12.0pt; mso-bidi-language: X-NONE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: #0400;">I
also want to remark that I am very proud of how voluntary services as well as
ordinary citizens reacted to this tragedy, offering all the help they could, in
the derailment's scenario, and using social media.<o:p></o:p></span></div>
</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOs-7UugmQl-fhozXUBCplRHr6KpnGbZ6SBsJrBk73xkwdhTShibrA5DbW-b0MqCtm8aBKAglJwIvtwCMJ8noTwi3P3UclSPCVGjDcLQpLs7_TEzXRzOFVqczM2gGcE-4YlP74CqJbch4/s1600/JOSE+SIEYRO.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOs-7UugmQl-fhozXUBCplRHr6KpnGbZ6SBsJrBk73xkwdhTShibrA5DbW-b0MqCtm8aBKAglJwIvtwCMJ8noTwi3P3UclSPCVGjDcLQpLs7_TEzXRzOFVqczM2gGcE-4YlP74CqJbch4/s1600/JOSE+SIEYRO.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">José Sieyro, President of Caldas Civil Protection having a rest<br />
on the railway after working all night</td></tr>
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Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-26593753899501418272013-07-15T00:03:00.000-07:002015-10-19T05:33:09.128-07:00Is Europe a puzzle related to crisis communications?<div class="Body1">
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<a href="http://2.bp.blogspot.com/-7CbPL3rSgas/Ud7imLA-j9I/AAAAAAAAAe4/kPY8y4MDqLc/s1600/112+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-7CbPL3rSgas/Ud7imLA-j9I/AAAAAAAAAe4/kPY8y4MDqLc/s1600/112+1.jpg" /></a></div>
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<b><span lang="EN-US">Very recently Galicia (Spain) opened its Twitter account <a href="https://twitter.com/incendios085">@incendios085</a>,
whose main objective is to encourage citizens to call the firefighters
emergency number (085) in case they see fire in the woods, according to its
Twitter profile, where they also use the hashtag #SeVesLume085 (if you see fire call 085). Galicia decided to promote the old firefighters number (085), due to disappear, even though the emergency number is 112. The account is not a fake, but sure it is a fail.</span></b></div>
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<b><span lang="EN-US"><br /></span></b></div>
<div class="Body1" style="text-align: justify;">
<span lang="EN-US">Also the Canarias</span><span lang="EN-US" style="font-family: "Arial Unicode MS","sans-serif"; mso-ansi-language: EN-US; mso-ascii-font-family: Helvetica; mso-bidi-font-family: "Times New Roman";">’</span><span lang="EN-US"> Government was the first autonomy in Spain to have <a href="http://www.fress112.com/">their own app</a> to
monitor emergencies, capable of making the reserve 112 a reality attending calls
in many European languages. Despite the fact that all ways to communicate an
emergency are legitimate, the question I</span><span lang="EN-US" style="font-family: "Arial Unicode MS","sans-serif"; mso-ansi-language: EN-US; mso-ascii-font-family: Helvetica; mso-bidi-font-family: "Times New Roman";">’</span><span lang="EN-US">d like to address here is whether they represent an improvement or a
drawback.</span></div>
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<br /></div>
<div class="Body1" style="text-align: justify;">
<span lang="EN-US">Let</span><span lang="EN-US" style="font-family: "Arial Unicode MS","sans-serif"; mso-ansi-language: EN-US; mso-ascii-font-family: Helvetica; mso-bidi-font-family: "Times New Roman";">’</span><span lang="EN-US">s try to clarify the scenario where we move. In Spain there are 17
Autonomies plus two independent cities (Ceuta and Melilla). Each of them has a
112 <a href="http://en.wikipedia.org/wiki/Public-safety_answering_point">PSAP</a> and, as I say, the emergency number here is the same for all Europe:
112. Besides Canarias, Catalonia also has its own emergency app, <a href="http://www.gencat.cat/">gencat</a>, and
Madrid (the capital city) is already working in one.<o:p></o:p></span></div>
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<a href="http://4.bp.blogspot.com/-1PB7el2dsxM/Ud7k_Sx2vTI/AAAAAAAAAfI/qMd9Butu7ko/s1600/eena+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="162" src="http://4.bp.blogspot.com/-1PB7el2dsxM/Ud7k_Sx2vTI/AAAAAAAAAfI/qMd9Butu7ko/s320/eena+1.png" width="320" /></a></div>
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<span lang="EN-US">On the other hand, there are intuitions, like the European Emergecy Number Association, <a href="http://www.eena.org/view/en/index.html">EENA</a>,
and projects funded by the European Commission, like <a href="http://www.alert4all.eu/">Alert4All</a>, which
is at the last mile of a public alert
system proof-of-concept implementation and will conclude in October 15 with the
demonstration of its most remarkable features in an operational context, working
very hard to have a common protocol capable of communicating an emergency everywhere
in Europe, not to mention the <a href="http://ec.europa.eu/echo/policies/disaster_response/mechanism_en.htm">Community Mechanism for Civil Protection</a> , whose
main role is to facilitate co-operation in civil protection assistance
interventions in the event of major emergencies which may require urgent
response actions anywhere inside or outside the European Union.<o:p></o:p></span></div>
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<span lang="EN-US">If we have the tools and are capable of working so well when
countries are put together in an international disaster, to me it is a bit
difficult to understand why we don</span><span lang="EN-US" style="font-family: "Arial Unicode MS","sans-serif"; mso-ansi-language: EN-US; mso-ascii-font-family: Helvetica; mso-bidi-font-family: "Times New Roman";">’</span><span lang="EN-US">t unify
apps, numbers and procedures. Sure Spain is not the
only one to have this scenario but a sample.</span></div>
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<span lang="EN-US">If the objective is to make things simpler for the
affected citizens, the stakeholders and the emergency services. Shouldn't we
all go in the same direction? </span><span lang="es" style="color: windowtext; font-family: "Times New Roman","serif"; font-size: 10.0pt; mso-ansi-language: #0400; mso-bidi-language: X-NONE; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: #0400;"><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com1tag:blogger.com,1999:blog-6151315909114228269.post-13907991706907123922013-06-24T04:38:00.000-07:002014-10-01T04:33:15.240-07:00Who fail in Calgary? Should we rethink crisis communications management?<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-94rbVJzYiCk/UcguFJ5Q6wI/AAAAAAAAAcY/sQdS-zmha3I/s1600/take+over.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-94rbVJzYiCk/UcguFJ5Q6wI/AAAAAAAAAcY/sQdS-zmha3I/s320/take+over.png" height="135" width="320" /></a></div>
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<b><span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">It is really a pity, not to say
it makes me feel a bit ashamed, seeing how Twitter failed to provide the
expected coverage to <a href="https://twitter.com/CalgaryPolice">@CalgaryPolice</a>, an account who was wonderfully giving answers,
support and feedback to thousands of citizens during Calgary floods. @CalgaryPolice
managed the situation when Twitter locked their account (due to an overused,
according to Twitter terms) by redirecting the traffic to Digital
Communications Officer, Jeremy Shaw, <a href="https://twitter.com/CstShaw">@CstShaw</a>, who took over tweeting from his
personal Twitter account, on behalf of
the official police Twitter account.<o:p></o:p></span></b></div>
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<b><span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">@CalgaryPolice used its account as the citizens expected.
Engaging in conversation, countering criticism, managing volunteers offers and
giving answers to questions as well as pulling information using the hashtag #yycflood. It is not this the essence of
social media? Well done till here. I won’t bIame them. On the contrary. My
congratulations.<o:p></o:p></span></div>
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<a href="http://4.bp.blogspot.com/-FozS5mpzijM/UcgtyMqkS5I/AAAAAAAAAcU/87WYPY9PhYQ/s1600/enquiries.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="http://4.bp.blogspot.com/-FozS5mpzijM/UcgtyMqkS5I/AAAAAAAAAcU/87WYPY9PhYQ/s320/enquiries.png" height="135" width="320" /></span></a></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">I don’t know how many people they needed to engage in
that endless conversation but sure it has been an effort well worth. If I were in
the middle of a flood, fire or hurricane, I would really appreciate that the
authorities answer me in case I use Twitter to ask for help or instructions. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">As a citizen I don’t care whether it was Twitter or
Twitter algorithm the one who fail, as Simon Fraser University communication
professor Peter Chow-White says <a href="http://www.vancouversun.com/technology/Lessons+learned+Vancouver+from+Calgary+police+time+Twitter/8562598/story.html">here</a>. The only thing that matters is that the account was shut down in the middle of
an emergency for hours.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">If we all agree that Twitter has become a fundamental
channel in crisis communications, as it was during Sandy Hurricane, to
quote but one example, how can it be possible that Twitter made a Twitter jail
in the middle of a crisis of that dimension? I know rules must be obeyed,
that’s what they are for. Otherwise no one would be able to know what to
expect.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Having this scenario two questions come to my mind:<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Is it sensible to rely crisis communications on one
single channel? So long as I have seen, Calgary Police did not use its Facebook
page during the floods, a channel with a lot of traffic during Sandy Hurricane.
Neither had I found videos uploaded to YouTube.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">The other questions I wonder is: Do we need a different way
to engage with people during an emergency? A reliable and resilient software we
can really trust no matter what?<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Just thinking aloud.</span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com1tag:blogger.com,1999:blog-6151315909114228269.post-34954245028538451032013-05-26T23:29:00.000-07:002013-07-11T09:06:57.252-07:00How to perform an emergency drill using Social Media<br />
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<a href="http://3.bp.blogspot.com/-MI4M4cueEYo/UaCDR5snIiI/AAAAAAAAAa8/I1wCXRsrYcE/s1600/el+simulacro+ha+empezado.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="131" src="http://3.bp.blogspot.com/-MI4M4cueEYo/UaCDR5snIiI/AAAAAAAAAa8/I1wCXRsrYcE/s640/el+simulacro+ha+empezado.png" width="640" /></a></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><b>I used to say, when I
cooperated with the National School of Civil Protection in the International
Coordination Course, as a media expert, that I love emergency drills because
whatever happens no one would be hurt. I am not sure anymore of this statement.
Let’s make myself clear, I still love drills because, generally speaking, it is
still true the former statement, but what may happen when we run a drill though
social media and it is not clear the difference between fiction and reality?</b><o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">To avoid this
happening, I’d like to point out some general outlines based on a wonderful
drill performed beautifully by the city of San Francisco, in the USA. As you
all know, they practiced the response and recovery to a simulated magnitude 7.8
earthquake during the 2013 </span>GoldenGuardian
exercise last May 15th. They
counted on Twitter accounts @SF_emergency, @EM4SF. The first of them has nearly
60,000 followers and is used for sending out both urgent and non-urgent messages.</div>
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They also utilized
Facebook and blogs as well as the web page 72hours.org, where it is possible to
learn how to face a quake though the quakequizsf and meet SFHeroes, an
interesting way for young people to get involved using an amusing app.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-OKLofB6BWZA/UaCO0OPruzI/AAAAAAAAAbU/PwWESapq4Q8/s1600/SF+Heroes.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="190" src="http://1.bp.blogspot.com/-OKLofB6BWZA/UaCO0OPruzI/AAAAAAAAAbU/PwWESapq4Q8/s640/SF+Heroes.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">San Francisco Heroes<br />
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Besides expressing my
congratulations, I wish to explain what they did so well as an example of best
practices.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Advise the media.<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">To me this point is crucial. Sometimes people tend to
forget that the “old” media are not only the way many people get the news but,
moreover, they are a key point because they<a href="http://www.youtube.com/watch?feature=player_embedded&v=GkBjxV8EkfI"> infom the community</a> and also reproduce what it is being
delivered through social media. If they ignore that an exercise is going on it
is possible that they believed, as the rest of citizens, that the messages
shared in an official account are real, especially if authorities, first responders
and relevant stakeholder don’t use any especial #hashtag for the event.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">A different topic is whether it is preferable to use
the official account, as San Francisco did so well, or to create a specific
profile for the exercise. Personally, I like the second idea because if we create an
account with the word “drill “or “exercise” in the profile people would know what is going on,
as <a href="http://www.youtube.com/watch?v=WmzrLGy_K4A">@LuisSerranoR</a>, Madrid 112 PIOs prefers, though it is also true that in
this case people need to identify the acccount. Pros and cons to be evaluating
depending on the circumstances, aim of the drill, etcetera. I use it myself
when teaching social media and the idea is just getting the students familiar
with social media.<o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Use all channels<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">As the Public Information Officer for the San
Francisco Department of Emergency Management, Francis Zamora said “It’s great
that we can push messages out to different people, but not everybody’s on
social media and so we use [more traditional] tools to do that.” <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Great! That’s the idea. Use all channels. Social media
is one more tool in the toolbox. No need to insist on this.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Involve (and informe) all
relevant stakeholders<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Pretty obvious, but still, well done. If in a real
emergency all relevant stakeholders participate it is a good idea to involve
them to be prepared before it happens. So, the appropriate integration of all
relevant stakeholders, the better.<o:p></o:p></span></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Update social media<o:p></o:p></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">It is necessary to update information as it changes within
the exercise but also not to forget the rest. If we didn’t create a different
account there should be a way to ensure that information related to the
exercise is classified as belonging to it, so citizens know that all the rest
is real information. Any one reading the timeline should be able to get updated
information and must have a certain idea of what is reality and what is not.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">It is also quite useful to make a summary of the event and analyze what went wrong and right to improve the response of the emergency services.</span></div>
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<a href="http://4.bp.blogspot.com/-U6Zh8GJ8hfo/UaCPLogqniI/AAAAAAAAAbc/N3_RA_Abhps/s1600/Facebook+resumen+del+simulacro.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-large;"><img border="0" height="438" src="http://4.bp.blogspot.com/-U6Zh8GJ8hfo/UaCPLogqniI/AAAAAAAAAbc/N3_RA_Abhps/s640/Facebook+resumen+del+simulacro.png" width="640" /></span></a></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Inform when the exercise is over<o:p></o:p></span></b></div>
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<b><span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;"><br /></span></b></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">As simple as this. We say when the exercise begins and
when it is over. Still the same. We know what we are up to and that is always
good. The more certainties we have, the better.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: EN-US;">Any more ideas?<o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-69044615990114009652013-04-16T06:55:00.001-07:002014-10-01T04:33:43.513-07:00Twitter live Boston Marathon<br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span lang="EN-US">One again, the
first announcement of a crisis, the twin blast in Boston Marathon, which left 3
dead people, including an 8 year old child, and more than a 140 injured, was
acknowledged via Twitter. Social Media were quick and efficient to let us know
in due time what was going on and what the authorities, first responders and
the Government (including President Obama) were doing to cope with the
situation.</span></b><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">The explosions
occurred at 18.50 GMT near the finish line of Boston Marathon, the most
important competition of this sort. <a href="http://www.youtube.com/watch?feature=player_embedded&v=H4Mx5qbgeNo#!"><span style="color: blue;">Videos</span></a> and pictures followed them live
in Twitter and <a href="https://www.facebook.com/photo.php?fbid=10151553585079844&set=a.455480149843.244623.760459843&type=3&l=9cb7fbb20c&permPage=1"><span style="color: blue;">Facebook </span></a> , as well as summaries using
different tools like <a href="http://storify.com/search?q=boston+marathon"><span style="color: blue;">storify</span></a> and <a href="http://www.youtube.com/playlist?list=PLbpi6ZahtOH5T_nrvCoHfnYWbW1shGYYv"><span style="color: blue;">YouTube</span></a> channels, also quite helpful to draw
a picture of the situation, including President Obama's <a href="http://www.youtube.com/watch?v=4x-VKqe4cvA&list=PLbpi6ZahtOH5T_nrvCoHfnYWbW1shGYYv&index=1"><span style="color: blue;">speech</span></a>.</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">Obama explained
that he didn’t know who committed the attack or why, but assured the nation
that they would find them. </span><span lang="EN-US"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitmB0gdYuXBUhTTeLdAucBCHgn_bAUwLcWgsZucojnIwD81nE7kdwz0BRAXxIo9drV0829ansjUeGfKath2SZmHRVfxbVb_yRRGLLb_KYsCUf4drLY3amHEWVneV1w6hjNg4aC1KgNH5k/s1600/Obama.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitmB0gdYuXBUhTTeLdAucBCHgn_bAUwLcWgsZucojnIwD81nE7kdwz0BRAXxIo9drV0829ansjUeGfKath2SZmHRVfxbVb_yRRGLLb_KYsCUf4drLY3amHEWVneV1w6hjNg4aC1KgNH5k/s1600/Obama.jpg" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US" style="line-height: 115%;">Regarding the authorities, Boston used used their
Twitter account, </span><span style="line-height: 115%;"><a href="https://twitter.com/Boston_Police"><span lang="EN-US" style="color: blue; mso-ansi-language: EN-US;">@Boston_Police</span></a></span><span lang="EN-US" style="line-height: 115%;">,</span><span lang="EN-US" style="line-height: 115%;"> </span><span lang="EN-US" style="line-height: 115%;">to provide, for instance, a phone number
for those eager to share information about the attack</span><span lang="EN-US" style="line-height: 115%;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIMEFrvVffih-wff2UkX9KoI8TGplwbVuSXyPg3sBftFDgHz2YfAn8Nvf7B3oLhb73CqRkoVTX6VeEtVLZFVrvHqu6l1gKsYAs-irOfrwhTDNkJEqeP6qQ0iMfYwZolZYpmnXfr4uq-TA/s1600/policia+boston.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIMEFrvVffih-wff2UkX9KoI8TGplwbVuSXyPg3sBftFDgHz2YfAn8Nvf7B3oLhb73CqRkoVTX6VeEtVLZFVrvHqu6l1gKsYAs-irOfrwhTDNkJEqeP6qQ0iMfYwZolZYpmnXfr4uq-TA/s320/policia+boston.png" height="115" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US" style="line-height: 115%;">The Boston Police also used its account to
explain that all the agents had gone back to job, an important issue in any crisis,
moreover if we remember that yesterday it was a holiday in Boston.</span><span lang="EN-US" style="line-height: 115%;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMte9KO9ihKzfWUEVqHTiZHwd4R1We9PQWpj-D2szC9GTINAsVfvgAbGIOgePAJj16DTxqSYDarIupMbq3Yxhm1bpiCTpRL4QK28p4SJK-c6tKcBIcJkeOs9JgpTRVkN5f9lfnRYfv5bA/s1600/policia+boston+1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMte9KO9ihKzfWUEVqHTiZHwd4R1We9PQWpj-D2szC9GTINAsVfvgAbGIOgePAJj16DTxqSYDarIupMbq3Yxhm1bpiCTpRL4QK28p4SJK-c6tKcBIcJkeOs9JgpTRVkN5f9lfnRYfv5bA/s320/policia+boston+1.png" height="114" width="320" /></span></a></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif;">Clearly, if before social media appeared crises,
disasters and even wars, were broadcast in television, today they go live on <a href="http://readwrite.com/2013/04/15/boston-marathon-explosions-live-tweeted-disaster?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)"><span style="color: blue;">Twitter</span></a>.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span lang="EN-US">Social media are self-correcting</span></b><span lang="EN-US"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif;">It is also true that Twitter spread rumors, as usually
happens when a crisis occurs, but the network was also capable of countering
criticism, so, once more, it’s been proven that social media do not need to be
corrected form the outside, they are selfcorrecting. <o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif;">As an example we have this information uploaded to
Twitter by The New York Post (<a href="https://twitter.com/nypost"><span style="color: blue;">@nypost</span></a>) which affirms that 12 people were
killed, when at that time there were only 2 people dead.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigbby1YIvUWiG4Q0j7sNp3ba5Ho9iBQHudSCDVZjIgFXzBsscwMEwxOZ7nRtgw1TAyOKgj30t0qbw8S-PpoJ8hc6x1WV4-3I9ivhwfYhB0njqeVQQ0gUkOH0GUr_4qVBgbM9YJkiGTO0M/s1600/bulo+maraton+boston.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigbby1YIvUWiG4Q0j7sNp3ba5Ho9iBQHudSCDVZjIgFXzBsscwMEwxOZ7nRtgw1TAyOKgj30t0qbw8S-PpoJ8hc6x1WV4-3I9ivhwfYhB0njqeVQQ0gUkOH0GUr_4qVBgbM9YJkiGTO0M/s320/bulo+maraton+boston.PNG" height="240" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US" style="line-height: 115%;">But it
was quickly disproved by @Boston_Police.</span><span lang="EN-US" style="line-height: 115%;"><o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGTYDoqAKxk1VlTNXR_y-N093CEFDuNAW9czc2lUkUmhsbb7u9eiLN6dnEdkvSYcwpkwkKhPk8CjDhirQvPxwVPp1LSgnhu_rEECQWnvMNiQJxe7q6_YQhVHZvFKUgRDZvuJWN85RwQmE/s1600/desmentido.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGTYDoqAKxk1VlTNXR_y-N093CEFDuNAW9czc2lUkUmhsbb7u9eiLN6dnEdkvSYcwpkwkKhPk8CjDhirQvPxwVPp1LSgnhu_rEECQWnvMNiQJxe7q6_YQhVHZvFKUgRDZvuJWN85RwQmE/s320/desmentido.png" height="113" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US" style="line-height: 115%;">It is
also remarkable how the citizens not only of Boston but even of Canada offered
help to those in need though the hashtag <a href="http://www.thejournal.ie/bostonhelp-hashtag-support-marathon-explosions-871480-Apr2013/"><span style="color: blue;">#bostonhelp</span></a>, not to forget the quick opening
of the </span><span style="line-height: 115%;"><a href="http://google.org/personfinder/2013-boston-explosions"><span lang="EN-US" style="color: blue; mso-ansi-language: EN-US;">Google’sperson finder</span></a></span><span lang="EN-US" style="line-height: 115%;"> and those who unlock their Wifi
networks to enable people in the streets to freely access the Internet.</span><span lang="EN-US" style="line-height: 115%;"><o:p></o:p></span></span></div>
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Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0tag:blogger.com,1999:blog-6151315909114228269.post-19058543382630046052013-04-15T02:24:00.000-07:002014-10-01T04:34:18.593-07:00Crisis, Journalism and Social Media<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwciXJoAxTRm-ubY9h8t9Mjz-Mq_f1E-N3xVkT87Z3BHK9Upabjtkp4RfoKRVrYgi04tJXZcs-0z1pAzfDBfQ95pnF4JXxO3Thn8N2a5rVriMPGqimyxE1UKrpSRgUodyxY01ZFtftS3E/s1600/kailuland.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwciXJoAxTRm-ubY9h8t9Mjz-Mq_f1E-N3xVkT87Z3BHK9Upabjtkp4RfoKRVrYgi04tJXZcs-0z1pAzfDBfQ95pnF4JXxO3Thn8N2a5rVriMPGqimyxE1UKrpSRgUodyxY01ZFtftS3E/s320/kailuland.png" height="156" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span lang="EN-US">It’s no news that
we are in crisis. Besides the economical one, we are witnessing a world where
new things come up almost every minute. I’m talking here about Social Media,
and what I would like to question is whether and how journalism's crisis is
related to the <a href="http://www.youtube.com/watch?v=MFt7NXDhcmE"><span style="color: blue;">whole </span></a></span></b><b><a href="http://www.youtube.com/watch?v=MFt7NXDhcmE"><span lang="EN-US" style="color: blue; mso-ansi-language: EN-US;">new scenario</span></a></b><b><span lang="EN-US"> provided by Social Media and all the features attached to them,
particularly when a crisis strikes, whenever it is a natural disaster or a
topic related to a political issue.</span></b><span lang="EN-US"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif;">When I studied
Journalism at college, more than twenty years ago, I learn that I had to
confirm the information with two sources. That was the way I started working at
the radio in Spain and that was what any of us did. No one ever thought of
broadcasting any little piece of information not corroborated by at least one
trusted source. If a citizen called you, or the Radio Station, to give some
information, they were a source of information you should check. Nothing more,
nothing less.<o:p></o:p></span></div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4-3GAd_kqpGUt73zvGqvPTeELb-DNE0dPW4dcdmZGRBIuzEtSzRO9nyJExWrrexRgCUE544_letM_5P2ZFijc0Mfiusz-CGjDTjKYYUEvYMVhQEzCyah_UfDla-u_74agFq8j6mZURfQ/s1600/pe%C3%B1alara.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4-3GAd_kqpGUt73zvGqvPTeELb-DNE0dPW4dcdmZGRBIuzEtSzRO9nyJExWrrexRgCUE544_letM_5P2ZFijc0Mfiusz-CGjDTjKYYUEvYMVhQEzCyah_UfDla-u_74agFq8j6mZURfQ/s320/pe%C3%B1alara.png" height="204" width="320" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Picture send by @Kailuland to @112madrid <br />showing a crack in Peñalara (Madrid)</span><br />
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Only yesterday a
citizen called <a href="https://twitter.com/kaikuland"><span style="color: blue;">@kaikuland</span></a> sent a message via Twitter,with
some pictures, to Madrid Emergency Service, <a href="https://twitter.com/112cmadrid"><span style="color: blue;">@112cmadrid,</span></a> warning
about deep cracks (up to eight meters) on the snow in Peñalara, a mountain near
Madrid. In a wonderful example of citizen journalism, @kaikuland contributed to
create civil protection culture providing graphical useful evidence through
Social Media, as @LuisSerranoR explained in <a href="http://www.youtube.com/watch?v=bfmfa9HUQMw"><span style="color: blue;">this</span></a> video-post
(in spanish) shared by the digital magazine <a href="http://irescate.es/"><span style="color: blue;">iRescate</span></a>. Well done.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: small;"><b><span lang="EN-US">Influencers and
trusted information</span></b><span lang="EN-US"><o:p></o:p></span></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: small;">On the other side,
we also know of many examples where false information had been uploaded through
social media. If we only have a look to <a href="http://www.cbc.ca/news/yourcommunity/2012/10/fake-hurricane-sandy-photos-spread-false-rumours-online.html"><span style="color: blue;">Hurricane Sandy pictures</span></a>, there is no need to
insist on the topic.<o:p></o:p></span></div>
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<span lang="EN-US" style="font-family: Arial, Helvetica, sans-serif; font-size: small;">But what happens
when it is a traditional media with a reputation and millions of readers who
shares non verified information? I'm talking now about spanish newspaper El
País when the diary published a fake of Venezuela's Prime Minister, Hugo
Chavez, on January 25<sup>th</sup> 2013, with 5 columns in its paper
edition. The picture had been authentified by a news Agency, they say. It
remained in the digital edition for half an hour while the paper edition
was <a href="http://internacional.elpais.com/internacional/2013/01/24/actualidad/1359002703_817602.html"><span style="color: blue;">withdrawn</span></a>.<o:p></o:p></span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg97NRjlBERYEqXfOhNyspEe2bFdKnHxYihYY7jdIFPZRs2Wpuu9yMBH34sDhUYOx6vqMhFCYwdPNqHq6yYLoOLxYJdtBB8VWPIQKHh5GUyYdtuWrGI6tRpA-UiNjSoMB_AOMULDuzpllQ/s1600/hugo+chavez.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg97NRjlBERYEqXfOhNyspEe2bFdKnHxYihYY7jdIFPZRs2Wpuu9yMBH34sDhUYOx6vqMhFCYwdPNqHq6yYLoOLxYJdtBB8VWPIQKHh5GUyYdtuWrGI6tRpA-UiNjSoMB_AOMULDuzpllQ/s320/hugo+chavez.jpg" height="320" width="238" /></span></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Arial, Helvetica, sans-serif; font-size: small;">Paper edition of EL PAÍS showing fake<br />picture of Hugo Chávez in hospital</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">As a consequences
of this misfortune, El País has lost not only an important part of its
reputation but also many readers. What for? To be the first? We all know that
in this new scenario, speed is more related to being relevant and to avoid
rumors when a crisis strikes than to being first when there is no need. Old days when journalist and the media were the first source has gone, forever.</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">We, the
journalist, should remember that we are who know the rules and we shouldn't
forget how they apply, since we are supposed to make journalism (according to
law), despite the new social media or whatever new chances the future may
bring. It is our responsibility to be truthful because it is not only our
reputation what we should worry about, but in a disaster, it is matter of
protecting citizens, their properties and the environment.</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">Thanks to
digital volunteers, integrated in <a href="http://sis.nlm.nih.gov/dimrc/vostbasics.pdf"><span style="color: blue;">VOST</span></a>,
traditional media as well as ordinary citizens who post with responsibility,
social media are <a href="http://www.buzzfeed.com/jwherrman/twitter-is-a-truth-machine"><span style="color: blue;">self-correcting</span></a>, and things always end up in the
right place.</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">If the influencers
are those with a reputation, you may lose yours, besides your influence, at
once, whoever you are, a media, a journalist or a citizen, in one single click.</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">The question is:
Is the Hugo Chavez incident, and many others we see almost daily, related with
the fact that the traditional media are not anymore neither the only source of
information nor the first? I think it is. Don't you?</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-US">Please feel free
to share your thoughts.</span><span lang="EN-US"><o:p></o:p></span></span></div>
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<br />Anonymoushttp://www.blogger.com/profile/04390924128524127010noreply@blogger.com0